February 09, 2011 06:01 ET

Hospital Marketing ROI and Social Media Topics of Seminars Offered by THE HEAVYWEIGHTS

INDIANAPOLIS, IN--(Marketwire - February 9, 2011) - Hospital marketers looking for new ways to generate revenue for their healthcare organization can take part in two online seminars developed specifically for the unique healthcare marketing environment. The seminars, focused on revenue generation and social media, are offered free of charge by THE HEAVYWEIGHTS, a firm that helps healthcare organizations increase profitable patient volume and reputation.

"9 Things a Hospital Marketing Team Must do to Make Money for the Hospital" will be offered on February 22 and March 10 at noon Eastern. The online seminar will cover how to better target an audience, set measurable goals, select the most profitable DRGs to market to, and master the "where, when and how" to engage an audience.

"Increasing Patient Volume Using Social Media" will be offered February 17, March 1 and March 15 at 11 am Eastern. The seminars will focus on how to develop an automated social media strategy that increases patient volume.

Registration is free and is required for all seminars at

THE HEAVYWEIGHTS helps companies solve problems that prevent them from growing. For healthcare organizations this means increasing profitable patient volume and reputation. The company has helped many of the country's best-known names in healthcare, including Indiana University School of Medicine, IU Simon Cancer Center and Riley Hospital for Children. Founded in 1991, THE HEAVYWEIGHTS is based in Indianapolis. More information is available at

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