SOURCE: SNC Destinations, Inc.

June 07, 2005 06:30 ET

Hospitality and Tourism Industry to Benefit From Cross-Cultural Training

SUNRISE, FL -- (MARKET WIRE) -- June 7, 2005 -- A program of cross-cultural workshops designed to deliver intercultural training to the hospitality and tourism industry has been launched by SNC Destinations, a tourism marketing and training company based in South Florida.

In light of the marked upsurge in travel worldwide, reflecting a more competitive environment for the tourism product and services, the Company is targeting front-line staff and management for the specially tailored programs which are focused on the interaction with people of other cultures; providing training in understanding cultural differences, recognizing social nuances through these interactions, and meeting the cultural needs of foreign guests.

According to Director of Business Development for SNC Destinations, Simone Champagnie, "We continue to welcome a growing number of visitors to the region, both for business and leisure travel, and there is no doubt that an awareness of intercultural differences and key cross-cultural skills will enable us to interact effectively with our guests, and continue to compete internationally with high standards of service."

During the first two months of 2005, 5.2 million international visitors traveled to the United States, an increase of seven percent over the same period in 2004 and a reflection of the continued growth of 17 consecutive months. The United Kingdom, Japan, Germany, and France topped overseas tourism receipts for the United States in 2004.

"Travel and tourism is the country's number one service export," Ms. Champagnie says, "with international visitors contributing over $90 billion to the US economy last year. The very diversity of our overseas travel markets demonstrates a mix of peoples, cultures, and languages that calls for understanding, respect, and sensitivity."

She added that front-line employees and management are not only diplomats for our companies but also for our respective countries, whether in the United States or the Caribbean.

The Caribbean tourism industry recorded growth of seven percent in international tourist arrivals to 21.8 million in 2004, with the largest increase in arrivals continuing to come from North America and an increasing number from Europe.

The workshops are expected to run through the end of 2006.

SNC Destinations is a marketing and training company that provides superior options in destination management services, and seeks to enhance the experience between international guests and local hosts. For more information on SNC Destinations, Inc., visit the website at or call 954-748-6895.

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