Host Analytics Customer Named Ventana Research 2010 Leadership Award Winner

Thule, Inc. North America Demonstrates Innovation and Leadership Through Its Use of Host Analytics


REDWOOD CITY, CA--(Marketwire - November 16, 2010) - Host Analytics, the leading provider of on-demand corporate performance management (CPM) solutions today announced that its customer, Thule, Inc. based in Seymour, Conn., a manufacturer that focuses on developing safe, easy and stylish solutions for active families, outdoor enthusiasts and professionals to transport their gear, received a Ventana Research Leadership Award 2010 in the Financial Analytics & Performance category. The award recognizes organizations that have most effectively achieved success through using people, processes, information and technology, and applying best practices within specific business and technology categories.

"The nominations this year were some of the best we've seen, as companies work to accelerate their organizations' effectiveness and improve business processes," said Mark Smith, CEO and EVP Research at Ventana Research. "Our firm is happy to present the 2010 Leadership Awards for financial performance management to Thule and Host Analytics, representing the accomplishment of this prestigious honor. Thule is an organization that exemplifies the discipline and focus on excellence in finance."

Thule experienced rapid growth in products, markets and geography, and needed a workable solution for supporting its sales forecast. Specifically, the management team needed a fast, reliable way to plan and forecast for the business, as well as a way to implement a robust sales forecast process to support customer service while minimizing inventory levels. With Host Analytics, Thule uses its CPM solution to drive monthly sales team meetings and support demand forecasting, in addition to using Host Analytics to report monthly results to managers and conduct budgets and forecast. The company has experienced a double-digit increase in sales with less inventory.

"We are excited to be named a winner for the Ventana Research awards. As a tool that was at first viewed as a replacement to the finance team's spreadsheets, Host Analytics is now integrated into the monthly operations of the company," said Mark Cohen, VP of finance at Thule. "We have a forecast that people can actually sit down and discuss; better yet, we can adapt it to changing conditions and plan with insights based on accurate, up-to-date information, which helps us make better, fact-based decisions."

"We congratulate Thule for the award and for its efforts to infuse efficiency and teamwork into their business process," said Jon Kondo, CEO at Host Analytics. "Through its implementation of the Host Analytics CPM solution, Thule managers have empowered staff and turned budget meetings into decision-making forums, which positively impacts the company's bottom line."

The awards were judged by the renowned industry research team at Ventana Research, who cumulatively have hundreds of years of experience in the industry. For a complete list of the winners, please visit http://www.ventanaresearch.com/awards.

About Host Analytics
The Host Analytics Decision Platform™ reveals the full implications of decisions -- both risk and reward. As the industry's first on-demand corporate performance management (CPM) suite, Host Analytics improves budgeting, forecasting, financial consolidations, dashboarding, scorecarding, reporting and analysis to drive fact-based decisions for finance executives. Host Analytics serves midsize to large customer organizations including JP Morgan Chase, Procter & Gamble, Otis Spunkmeyer, Pitney Bowes and Red Roof Inn. Founded in 2000, Host Analytics was named among JMP Securities' Hot 100: The Best Privately Held Software Companies and the AlwaysOn OnDemand 100.

For additional information, visit http://www.hostanalytics.com/ or join the conversation at www.twitter.com/host_analytics.

Contact Information:

Contact Information:
Tami Casey
Kulesa Faul for Host Analytics
(650) 340-1984