SOURCE: Blue Coat Systems, Inc.

Blue Coat Systems, Inc.

June 27, 2011 07:45 ET

Hostworks Scales Digital and Internet TV Services With Blue Coat Optimized Video Delivery Solution

Appliances Accelerate Content and Scale Video Delivery to Meet High Consumer Demand

SUNNYVALE, CA--(Marketwire - Jun 27, 2011) - Blue Coat Systems, Inc. (NASDAQ: BCSI), a leading provider of Web security and WAN optimization solutions, today announced that Hostworks, a leading solutions provider to the online and digital media industry, has deployed Blue Coat® ProxySG® appliances with Optimized Video Delivery technology as part of its Hostworks Content Delivery Solution. The Blue Coat solution enables Hostworks to scale the delivery of digital content for Australia's leading broadcasters and websites without requiring additional bandwidth or Web servers.

Using the Blue Coat appliances with Optimized Video Delivery, Hostworks can scale live and on-demand video delivery for its customers. With the Blue Coat stream-splitting technology, a single video stream from a Hostworks media server can serve thousands of viewers, providing a quality user experience and reducing the demand for Internet bandwidth. For video on demand, the Blue Coat solution allows Hostworks to serve content instantly to a large number of users directly from its video caches rather than each request having to be served from the Hostworks media servers.

"Every day the demands on Internet content delivery change, and the Blue Coat solution helps us constantly evolve to make sure that we stay ahead of the curve," said Adrian Britton, general manager of Strategy, Technology and Innovation, Hostworks. "Blue Coat has improved the performance of our existing services and allowed us to create new services to help our customers accelerate content and improve availability all in the face of unprecedented consumer demand."

Hostworks provides digital media services and solutions to clients, including 10 of the 12 major Australian broadcasters and corporate media organizations, and delivers online services to four of the top 10 Australian websites. With the Blue Coat solution, Hostworks can provide cost stability for its large media and broadcasting customers regardless of consumer demand. This cost uniformity allows Hostworks to deliver cost-effective, innovative solutions, including Internet TV services, which utilize unmetered bandwidth and are provided to customers at no charge by ISPs.

"Hostworks has an innovative approach to accommodating the growing demand for rich-media content in a way that serves both content providers and consumers," said Rajeev Mitroo, managing director, Australia & New Zealand for Blue Coat Systems. "The Blue Coat solution is a key part of this approach that allows Hostworks to meet the insatiable demand for video content while accelerating other Web content as well."

The Blue Coat Optimized Video Delivery solution includes the world's first capability to "stream-split" live Adobe® Flash® video. In addition to Adobe Flash, the solution also supports Microsoft Windows Media MMS- and RTSP-based streaming media.

About Blue Coat Systems
Blue Coat Systems is a leading provider of Web security and WAN optimization solutions. Blue Coat offers solutions that provide the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere. This application intelligence enables enterprises to tightly align network investments with business requirements, speed decision making and secure business applications for long-term competitive advantage. Blue Coat also offers service provider solutions for managed security and WAN optimization, as well as carrier-grade caching solutions to save on bandwidth and enhance the end-user Web experience. For additional information, please visit

About Hostworks
Since its inception in 1999, Hostworks has demonstrated market leadership in the successful management of many of the most critical online and digital media environments for Australia's leading companies. Providing innovative services and solutions to clients including nine of the eleven major Australian broadcasters and corporate media organisations, Hostworks delivers online services to four of the top ten Australian websites.

Customers benefit from brand and financial protection, reduced risk, expertise in managing "peaky" or high transaction workloads, and a unique capability of video/audio delivery through the Broadcast Australia relationship.

Hostworks clients include the ABC, AHL, AUSTAR, Australia Post, Grays Online, Network TEN, ninemsn,, SBS, SEEK, Ticketek and Vodafone.

Hostworks is a wholly-owned subsidiary of Broadcast Australia Pty Limited.

Blue Coat, ProxySG and the Blue Coat logo are registered trademarks or trademarks of Blue Coat Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

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