SOURCE: Action Products International, Inc.

July 11, 2006 11:25 ET

Hot 2006 Holiday Toy Season 'In Store' From Scottsdale, AZ!

Action Products Int'l Record Sales Levels at Learning Express Convention

SCOTTSDALE, AZ -- (MARKET WIRE) -- July 11, 2006 -- Action Products International, Inc. (NASDAQ: APII) a leading producer of educational and nonviolent toy brands, was pleased to be invited to participate at the annual Learning Express Convention held in Scottsdale, Arizona on June 29th and 30th. Learning Express Inc. is the leading educational toy store chain, based in Devens, MA, with 110 franchised locations independently owned and operated throughout the US. It also boasts a comprehensive e-commerce website.

During this Learning Express Convention, Action Products International recorded significantly increased sales, accepting purchase orders in excess of $160,000.00 USD representing a 56% increase over the 2005 event.

"This is a good indication of what what's 'in-store' for this holiday season," commented Pamela Colaianni, National Sales Manager, of Action Products. "We are pleased to have an elevated level of support from all of our Learning Express owners, and a record number of our best selling products selected for inclusion in their first class holiday catalog."

"Our catalogs drop to over three million consumers nationwide," commented Learning Express corporate buyer Alan Basmajian. "Action Products has been a supportive vendor and now we are seeing support for their products from our selective independent owners," he continued.

New well received products include the Junior Bureau of Investigation™ or JBI™ series of role play mystery adventure kits (think popular television shows "CSI" and "24"), as well as I Dig Fossils™ SHARKS! Pirate themes and a new theme for the Play & Store brand-Medieval all got great marks from Learning Express Inc. convention participants.

"We are proud to be associated with the Learning Express organization," commented Ronald Kaplan, Action's CEO, who was on hand meeting dealers and managers during the event, "and we look forward to growing with Learning Express into the future."

About Learning Express, Inc.

Learning Express Inc. is the leading franchisor of specialty toy stores, with more than 100 locations across the country, each one locally owned and operated. Learning Express provides an extraordinary shopping experience with knowledgeable sales staff to offer expert advice on choosing the perfect toy, for every child, for any occasion. The product mix is carefully selected from manufacturers around the world and all have exceptional play value. Free gift-wrapping, free personalization, civic fundraising, and consumer VIP programs make each Learning Express store an integral part of the community. Learning Express also offers ExpressCodes™, an exclusive program that offers a simple solution to finding appropriate toys that best fit the developmental needs of children. To discover more about Learning Express, to find a store near you, or to learn about franchise opportunities, please visit or call (800) 924-2296.

About Action Products International, Inc. APII

Action Products International, Inc, based in Orlando, Florida is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG ® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

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