SOURCE: Zango

August 14, 2007 09:00 ET

Hot Application Leads to Increased Likelihood of Computer Screen Fires

Zango Adds Fantastic Flame Screensaver to Free Catalog of Online Content

BELLEVUE, WA--(Marketwire - August 14, 2007) - Computer screens around the world are aglow with virtual flames thanks to Zango, an online media company, and Laconic Software's Fantastic Flame Screensaver, now available for download free-of-charge at www.zango.com.

Typically sold for $19.95, Laconic Software's Fantastic Flame Screensaver is free to consumers through Zango's desktop advertising products, which serve targeted ads to consumers when they are shopping or searching online. Sensitive to the underlying picture on the user's computer screen, the screensaver simulates a realistic fire effect on the user's desktop, making icons and open windows appear to catch fire with various glowing and smoke effects. Additionally, users can customize the screensaver with options such as music files or playlists that play while the screensaver is activated. An online video demonstration is available at http://hosted.zango.com/Affiliates/Marketing/PR/FlameScreensaver/FlameScreensaver.htm.

Debunking stereotypical notions about the demographics of "average" consumers of free online applications such as screensavers, a recent study (http://www.easyir.com/easyir/prssrel.do?easyirid=83181A68A6B07C97&version=live&prid=278040&releasejsp=release_21) by Zango indicated that adults ages 45 and older are the most prolific users of such entertainment-focused products. Zango provides all its users free, ad-supported access to a growing catalog of content now more than 100,000 pieces strong. This catalog includes online videos, games, music, tools and utilities like the Fantastic Flame Screensaver. Zango's content economy model also gives content providers an effective revenue source and means of distribution for their content.

"Zango's business model makes it possible for Internet content creators and publishing entrepreneurs of all sizes to earn additional revenue," said Alexander Mozgovoy, founder of Laconic Software. "Partnering with Zango has provided us with an impressive revenue stream as a result of tapping into Zango's sizeable consumer base of more than 20 million people."

"Laconic Software's Fantastic Flame Screensaver is already a popular addition to Zango's broad offering of free, premium content," noted York Baur, Zango's executive vice president of business development. "Zango's automated platform and strong monetization capabilities are effectively bringing together content providers, Web publishers and advertisers of all sizes, delivering to consumers the entertainment experiences they are seeking."

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where, and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging more than 20 million consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit www.zango.com.

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