SOURCE: Cleverbug

Cleverbug

Cleverbug

January 15, 2014 09:00 ET

Hot Digital Dog: CleverCards and WOOFipedia Partner to Bring Dog Lovers the Best Way to Celebrate Their Best Friend

SAN FRANCISCO, CA--(Marketwired - Jan 15, 2014) - Launched by the American Kennel Club (AKC), WOOFipedia is the first online destination of its kind where dog lovers can learn, watch and share all things #WOOF! If that doesn't get your tail wagging, the AKC today announced that it has partnered with Cleverbug, the premier gifting and greeting card company, to allow its community members to celebrate the special bonds they have with their pets and their favorite memories by transforming their photos into personalized greeting cards. Using the CleverCards app, the WOOFipedia community can create and send printed and digital photo cards anywhere in the world.

With support spanning each brand's social channels, this partnership will provide Cleverbug access to the millions of dog owners who rely on WOOFipedia for informative, fun content and time-honored expertise. Additionally, the AKC can now offer its community a way to turn the compelling photo content that they upload every day into sharable digital and physical keepsakes. By combining CleverCards' best-in-show photo card editing and Facebook integration with exclusive WOOFipedia content, dog lovers can create printed or digital cards delivered through Facebook or Twitter to celebrate special events and everyday moments with their four-legged friends.

Members of WOOFipedia will also have access to exclusive sweepstakes and CleverCard contests, as well as branded WOOFipedia card designs that allow users to create and share cards with their on- and offline friends and family as often as they want, and preserve and revisit their treasured memories for years to come.

"This well-matched partnership brings together two sentimentally-charged services and repackages them for a very targeted, passionate community," said Nick Ruotolo, Chief Marketing Officer at Cleverbug. "WOOFipedia in itself is a smart, solid offering, and by partnering with us, they're able to reach users in a new channel, and on a deeply emotional level -- something many of today's content marketers are trying to achieve. This inaugural partnership will serve as a great baseline for brands aiming to reach customers in new ways, and we're thrilled to see dog lovers blaze the trail for our next phase of brand-building and customer acquisition."

"The American Kennel Club launched WOOFipedia with the goal of using the social web to reach a new generation of dog owners through engaging, educational and fun content," said Chris Walker, AVP Social Media and Communications at the American Kennel Club. "With CleverCards, we've struck a brilliant balance of informative and compelling content and activities that will help new owners build strong skills with their dog and its specific breed, and commemorate every moment."

Discover the new digital destination at www.woofipedia.com and create a profile. To get started with CleverCards, head to the website, or download it on iOS or Android, and register with Facebook for the best experience.

About Cleverbug

Cleverbug is a company that's rethinking social gifting.

Conceived by a team of Dublin, Ireland-based developers and designers, Cleverbug technology and products enable users to celebrate life's holidays, milestones and everyday moments in a world of smartphones and social networks, and in a way that's personalized and curated just for them. Their mission: make it fast and easy for everyone to stay connected with their loved ones both on- and offline.

Cleverbug's flagship service, CleverCards, allows users to create real, photo-based greeting cards from the palm of their hand and send them anywhere in the world -- quickly and easily. CleverCards is the only greeting card app in the world that presents each user with their own exclusive, personalized and curated suite of cards and designs, based on social relationships, preferences and behaviors.

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