Rethink Breast Cancer



Rethink Breast Cancer

October 11, 2012 13:30 ET

Hot Guys Unite for 'The Hottest App Update Ever' to Help Women Keep Their Breasts Healthy

Man-O-Grams, Hot Guy Video Reminders, Risk Reduction Tips and A New Selection of Sexy Men Now Available in Rethink Breast Cancer's Innovative App

TORONTO, ONTARIO--(Marketwire - Oct. 11, 2012) - To celebrate Breast Cancer Awareness Month, Rethink Breast Cancer is launching 'The Hottest App Update Ever' for its innovative 'Your Man Reminder' app, adding a new selection of hot guys who are ready to remind women to show their breasts some TLC (Touch, Look, Check). The app update features video reminders from each hot guy and a personalized Man-O-Gram feature that helps women (and men) share the app with their friends.

Rethink Breast Cancer also released today its latest thought provoking video that has a bevy of hot men promoting breast health, including 'Anthony' who explains the Your Man Reminder's hot new features.

View 'The Hottest App Update Ever' video here or download it here.

Available now for free download on iPhone and Android the Your Man Reminder app also features video reminders from Anthony himself, making this truly the hottest app update ever!

Partnering with creative agency john st., Rethink Breast Cancer introduced the Your Man Reminder app last year as part of the charity's campaign promoting early detection by encouraging women to show their breasts some TLC. The app received international acclaim and numerous awards, with over 85,000 downloads to date and the supporting launch trailer receiving well over 2.5 million views. Working again with john st., this year's update is enriching the Your Man Reminder app by providing more information to help encourage women to stay on top of their breast health and more hot guys to deliver this important message.

"Having these messages delivered in videos by dreamy guys is both exciting and attention grabbing," said MJ DeCoteau, founder and executive director of Rethink Breast Cancer. "Studies have shown that exercising regularly and eating a healthy diet can help reduce the risk of developing breast cancer, so we are excited to include this information in the updated app along with messages about TLC and early detection to help women feel confident about their breast health."

The Your Man Reminder app retains existing features including the ability to customize the reminders to weekly, monthly or by surprise, information about signs and symptoms, and the ability to schedule doctor appointments (now with a new and funny video reminder). The app also includes a Man-O-Gram feature which enables app users to send a personalized message from Anthony to a friend encouraging them to download the Your Man Reminder app.

In 2006, Rethink launched a TLC campaign in Canada to encourage women to be breast aware. The campaign asks women to Touch their breasts to feel for anything unusual, Look for changes and be aware of shape and texture, and Check anything unusual with a physician. For more information about Your Man Reminder and the TLC campaign, please visit www.rethinkbreastcancer.com.

About Rethink Breast Cancer

Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. Rethink is the first ever Canadian charity to bring bold, relevant awareness to the under 40s crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (and youngish) women going through it. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is thinking differently about how to beat breast cancer. To find out more about Rethink Breast Cancer, visit www.rethinkbreastcancer.com.

About john st.

john st. advertising is an independent agency based in Toronto, Canada and provides strategic planning, advertising, social, digital, design and experiential advertising to a broad range of packaged goods, automotive, service and pharmaceutical clients. Through unignorable tactics backed by sound strategies, john st. provides clients with measurable results. john st. was nominated by Strategy Magazine for Agency of the Year and Digital Agency of the Year in 2011 and 2012. For more information, visit www.johnst.com.

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