October 07, 2009 11:00 ET

Hot Lava Mobile to Boost Quality of Education for 150,000 African Students

BOSTON, MA--(Marketwire - October 7, 2009) - In October, a technology triumvirate consisting of ABJAD, a Jordan-based mobile information publisher; AD-CONNECT, a Nigerian high-tech consultancy; and OutStart Inc., maker of Hot Lava Mobile software, will launch a pilot project to turn the mobile devices carried by 150,000 Ghanaian and Nigerian students into a platform for publishing, delivering and tracking multimedia learning content. The pilot project targets a population of students 16 years of age and older.

"Nigeria has a population of approximately 149 million people, nearly a third own mobile devices," said Adiel Ntuk, CEO of AD-CONNECT. "A mobile solution like Hot Lava Mobile will help us overcome the lack of high-tech infrastructure on the ground in both Ghana and Nigeria. Mobile technology lets us reach a larger number of students than we could via PCs, and it makes feedback happen in a very short period of time. It also increases the frequency with which instructors and students interact with one another."

According to Mr. Ntuk, African educators will use Hot Lava Mobile to build content, including lesson plans and surveys. It is virtually impossible to tell what mobile device someone will use to access content. So the Hot Lava Mobile software gives instructors a way to create and broadcast content across all major brands of mobile devices, over 500 varieties.

Instructors will then be able to assign content as they like. One group of students might receive a certain type of lesson or survey; another group would get a different set. Once content is assigned, instructors can send it to any mobile phone, while tracking usage. In turn, students will be able to use their devices to read, interact and answer instructors' questions. AD-CONNECT will host the content on Hot Lava Mobile servers.

The pilot project is not only about disseminating information to a large number of students; it's also designed to help instructors produce usage reports that note how long each mobile device user spends with learning content and how well they comprehend the instruction.

"Sending a piece of content to a mobile device isn't nearly as valuable, or difficult, as being able to collect data from and about the recipient," said Bob Sanregret, vice president of mobile solutions for OutStart. "By making the exchange of information between instructors and students a simple click, we can overcome a lack of wired classrooms, offices and homes."

According to ABJAD's Managing Director Ammar Shami, three things have made the pilot an ideal opportunity for Ghana and Nigeria.

"First, in Ghana and Nigeria, there's the availability of an excellent mobile network beyond 3G services, which means the bandwidth for data is larger than that provided by the Internet in these countries. There's also an extremely high penetration and growth rate for mobile devices in Nigeria and, conversely, a low penetration rate for the Internet," said Shami. "Second, Ghana and Nigeria foster open market policies in telecom, which create good competition and affordable prices for mobile services. And third, Hot Lava Mobile makes delivering and tracking learning content extremely affordable."

OutStart's portfolio of products includes OutStart Participate, OutStart LCMS and Hot Lava Mobile. OutStart Participate is a social business software platform enabling people to leverage their organization's collective intelligence. OutStart LCMS automates the development, management, maintenance and delivery of modular and personalized learning. Hot Lava Mobile gives organizations a way to develop content once and deploy it to multiple handheld devices and mobile phones.

About OutStart

At OutStart, we're out to solve a big problem.

Most organizations posses a wealth of underutilized collective intelligence around their products, services and processes. This underutilization negatively impacts employees, customers and partners, costing precious time and money while hindering performance. Said simply, "what your people don't know will hurt you."

OutStart's social business software and learning systems act like a lifeline: connecting people to the know-how, creativity and learning they require to be efficient, effective and agile.

Since its inception in 1999, and backed by leading venture capital firms, OutStart has matured into a profitable and rapidly growing company with an impressive range of customers who are surpassing expectations and delivering exceptional business results. The company is honored to have customers like Autodesk, BB&T, Boeing Company, BT, CVS Caremark, DIRECTV, EDS, Internal Revenue Service, Lufthansa, McDonald's, MetLife, Prudential, TiVo, Australian Defence Force, U.S. Navy, UK Ministry of Defence, Verizon Wireless and Yum! Brands.

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