SOURCE: Root Inc.

Root Inc.

June 15, 2016 11:33 ET

Hot Off the Press: Customer Experience Secrets and Tips Revealed in New Business Book "720 Haircuts - Creating Customer Loyalty That Lasts a Lifetime"

Available Now via Amazon, Customer Experience Guru Gary Magenta Shares Unfiltered Insight, Humor and Real-World Revelations to Help Brands Conquer the CX Challenge

SYLVANIA, OH--(Marketwired - June 15, 2016) - Root Inc. today announced the availability of a new type of business book, 720 Haircuts - Creating Customer Loyalty that Lasts a Lifetime, on Amazon. Written by its customer experience (CX) expert Gary Magenta, 720 Haircuts forgoes traditional business jargon and complex formulas for storytelling and practical methods that will help leaders establish and deliver strong, differentiated customer experiences.

Magenta grew up in the retail and hospitality industries, and has spent his career helping leaders build their business by creating emotional connections with buyers. In 720 Haircuts, Magenta shares his learnings and reveals a proven, simple formula for building customers for life.

"720 Haircuts features the true story of my Uncle Mel who has driven almost 100 miles roundtrip to the same barbershop every month for six decades to have his hair cut. Talk about customer loyalty!" said Gary Magenta. "My roots in customer experience run deep. My family owned a small business; I got my first job there at an early age and a second job as a restaurant server afterwards. These experiences laid a strong foundation and unique viewpoint on how to make people feel like valued customers, along with the nuances of bad, good and great customer experiences."

This book empowers business leaders -- whether helming an international empire, managing a 30-person team, or striving to be the most successful mom-and-pop shop on the block -- to develop a loyal base of customers nurtured by authentic, emotional connections.

Added Magenta, "My goal with 720 Haircuts was to go beyond the hundreds of other customer service books and create a plain-speak, no-nonsense resource focused on the benefits of forging a strong emotional connection between a business and its customer."

About 720 Haircuts
Every organization strives to create loyal customers for their products and services. It's a seemingly simple goal on the surface, yet only few are able to achieve it. That's where 720 Haircuts comes in -- slicing through CX buzzwords and fads to highlight a proven formula for success, one that will help any organization deliver a differentiated customer experience to drive customer loyalty.

Anything but a boring business tutorial, 720 Haircuts shares examples of both exceptional and less than stellar customer service, along with Magenta's personal anecdotes in a fun and engaging way. The book also outlines a new path for leaders to forge their best and brightest customer journey -- before, during and after the purchase.

With each chapter, readers will find practical and easy-to-implement tips that will ensure customers get talking, paying and walking right past the competition. At the end, readers will have the secrets behind how the best-of-the-best deliver outstanding, differentiated customer experiences.

Among its many lessons, the book discusses three key areas for delivering exceptional service:

  • Ensuring your leaders are creating a customer-first culture
  • Enabling your managers to act like owners
  • Empowering your frontline to deliver authentic experiences that support your brand promise

Book Availability
720 Haircuts is available on today as a paperback for $14.99.

About Gary Magenta
Gary Magenta is an expert on the topic of customer experience and is passionate about the development of leaders and managers. In addition to 720 Haircuts - Creating Customers for Life, he's also the author of The Un-Bossy Boss. Gary has been working in customer experience for more than 30 years and has been helping the leaders of Fortune 500 and Global 2000 organizations create transformative change in their businesses for over 15 years. He is also a senior vice president at Root Inc., a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root has been recognized as a Great Place to Work eight times. Visit for more information.

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