Hot Tuna International PLC

Hot Tuna International PLC

October 23, 2006 02:02 ET

Hot Tuna Secures Orders From Free Spirit and Extreme Pie

LONDON, UNITED KINGDOM--(CCNMatthews - Oct. 23, 2006) - Hot Tuna (International) PLC ("Hot Tuna" or "the Company") (AIM:HTT), a lifestyle apparel brand with authentic surf heritage, announces that is has secured further orders for the Spring / Summer 2007 season in the UK from Free Spirit and Extreme Pie.

Free Spirit is currently the largest and most prominent group on the high street for surf lifestyle and stocks all the main surf lifestyle brands. Free Spirit retails from 38 store locations nationwide including, among others, Southampton, Reading, Oxford, Leeds, Manchester, Canterbury and Bristol. The Hot Tuna Spring / Summer 2007 range will be available through the Free Spirit outlets from mid March 2007.

Extreme Pie is the online and mail order retail division of the Extreme Group and is now one of Europe's largest on line board action sports stores. The Extreme Group possess a large customer base with the Extreme channel broadcasting non-stop through satellite, and the online site being easily accessible throughout Europe.

Commenting on the new orders, Ranjit Murugason, Executive Chairman of Hot Tuna, said: "These are important sales orders for Hot Tuna and I am delighted that our Spring / Summer 2007 range has been accepted so quickly by major retailers like Free Spirit and Extreme Pie. Free Spirit, with its prominent high-street presence, and Extreme Pie, with an established mail order business, will substantially increase the visibility of our products in the UK market."

For further information:

Hot Tuna (International) PLC
Ranjit Murugason, Executive Chairman Tel: +44 (0) 20 7372 9378

Seymour Pierce Limited
Sarah Wharry / Parimal Kumar Tel: +44 (0) 20 7107 8000

Media enquiries:

Henry Harrison-Topham / Chris Lane Tel: +44 (0) 20 7398 7700

Notes to Editors

Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a progenitor of global youth fashion, born in Australia with a heritage of authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace its roots back to 1969 when it was founded by a surfer and his fashion designer wife. Though the label had not been actively marketed over for the last decade, it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and has since started to aggressively market the brand and reinvigorate the business. The Company now owns all intellectual property rights to its name and related iconography, and has put in place key management drawn from the executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells products, which are directly manufactured in facilities in North America, Europe and in China.

Hot Tuna offices are maintained in Sydney, Los Angeles and London.

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