SOURCE: HotCloud Mobile, Inc.

June 30, 2011 10:30 ET

HotCloud Mobile, Inc. Developing "App Cloud" Platform to Serve Up Proprietary Content

Pre-Installed Application Platform Will Offer User-Customized Content Delivered Direct to Smartphones, Tablets and Wireless Devices

BURBANK, CA--(Marketwire - Jun 30, 2011) - HotCloud Mobile, Inc. (OTCBB: HOTM), a vertically integrated wireless telecommunications company that operates three business units: products; services; and content, stated today that it is developing a cloud-based platform to host proprietary content that it intends to push to smartphones, tablets and wireless devices purchased through HotCloudMobile.com and Stars Wireless, Inc.

"We previously announced that we are planning to aggressively pursue the creation of value-added apps designed for smartphones, and that the first step in this process was our partnership with MacroSolve," stated Mr. David J. Bleeden, CEO of HotCloud Mobile, Inc. "The 'App Cloud' concept will allow us to monetize these apps by offering our customers a 'channel' from which they can customize and create the content that they want. It's similar to a cable television network, where the customer chooses the channels they wish to subscribe to."

Mr. Bleeden continued, "As I've stated in past releases, the major cellular carriers are requiring data plans with smartphone purchases now. Offering our customers a platform that they can use to select the apps they want and subscribe directly from the phone gives us the same advantages as the bigger players in the space. So when a customer buys a phone from HotCloud or Stars, they get access to all of our content, plus the content available in the Apple App store, the Android Market and BlackBerry App World.

"The apps we're developing are 'sticky' apps; content that will keep users engaged and interested. The markets we will address are what we consider 'viral' markets where the opportunity exists to generate recurring revenue for the Company," added Mr. Bleeden.

About HotCloud Mobile, Inc.

HotCloud Mobile (http://www.hotcloud.net and http://www.hotcloudmobile.com) is a leading supplier of wireless products and services designed to enhance the wireless experience. HotCloud offers the latest products on its website, including handsets, unlocked phones, specialty accessories, as well as phone insurance and exclusive mobile applications and licensed content from its in-house design team. From music and ring tones to the latest mobile apps for business or pleasure, HotCloud is the premier destination for mobile products, content and subscription services.

Learn more about HotCloud corporate at: http://www.hotcloud.net.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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