SOURCE: HotCloud Mobile, Inc.

August 24, 2011 08:30 ET

HotCloud Mobile, Inc. and Empire Film Group Partnering to Create Subscription-Based Mobile Device App

Creator of 'Blonde and Blonder' With Pamela Anderson and Denise Richards Boosting Marketing Efforts With Creation of Social Sharing App

BURBANK, CA--(Marketwire - Aug 24, 2011) - HotCloud Mobile, Inc. (OTCBB: HOTM), a vertically integrated wireless telecommunications company that operates three business units: Products; services; and content, announced today that it has signed an agreement with Empire Film Group to create a new social app based on HotCloud's FanMaxx platform.

The FanMaxx app platform leverages the ability to maximize the fan experience and monetize the fan base for celebrities, entertainment companies and athletes. Creating an app based on the FanMaxx platform adds immediate and measurable value to a "brand."

Mr. David J. Bleeden, CEO of HotCloud Mobile, Inc. commented, "Empire Film Group is a young, innovative company that has identified a lucrative market segment in the entertainment industry. The talent are well-known actors who have a large fan base, which is perfect for building a brand through social sharing."

"Empire is currently in pre-production with several exciting projects, including 'Blonde and Blonder II,' the sequel to the original 'Blonde and Blonder' starring Pamela Anderson and Denise Richards. Combined, the two actresses have over 2.3 million Twitter followers. Those are the kind of numbers that can help to create a very lucrative social app."

Mr. Dean Hamilton Bornstein, CEO of Empire Film Group, Inc., commented, "We are excited to work with HotCloud on development of a mobile app that we can use to continue building our brand. Monetization of our films through social sharing will be a tremendous value-add."

"This agreement with Empire represents the beginning of our efforts to build a portfolio of FanMaxx-based apps targeted at monetizing social media for our clients," added Mr. Bleeden. "As I've stated previously, our partnerships with young, innovative companies are positioning us to develop and deliver unique, targeted content directly to consumers. We can then 'load' the hardware we sell with our proprietary mobile apps, and generate recurring subscription revenues from their use. It's an exciting business model."

As previously announced, HotCloud plans to roll-out the beta version of its previously announced FanMaxx celebrity-targeted social application for smartphones shortly.

More details on FanMaxx can be found here:, and

Learn more about Empire Film Group here:

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HotCloud Mobile's Safe Harbor can be viewed here:

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