SOURCE: HotCloud Mobile, Inc.

July 15, 2011 16:05 ET

HotCloud Mobile, Inc. to Release FanMaxx Celebrity-Targeted Viral Social App Beta for Smartphones

Social-Sharing App Allows Celebrities, Athletes and Entertainers to Monetize Their Social Media Fan Base

BURBANK, CA--(Marketwire - Jul 15, 2011) - HotCloud Mobile, Inc. (OTCBB: HOTM) a vertically integrated wireless telecommunications company that operates three business units: Products; services; and content, stated today that it plans to roll-out the beta version of its previously announced FanMaxx celebrity-targeted social application for smartphones by August 15th.

With the FanMaxx app celebrities, athletes and entertainers have the opportunity to maximize the fan experience and monetize their fan base. Twitter and Facebook have created a world where it's possible to reach huge numbers of people almost instantly with a message. With FanMaxx there is now an opportunity to monetize millions of "followers" and add increased value to a "brand."

Mr. David J. Bleeden, CEO of HotCloud Mobile, Inc., commented, "Monetization of social media with our proprietary FanMaxx viral social-sharing app just makes sense. As I've stated before, having millions of Facebook and Twitter followers is great, but having the ability to monetize some of those followers with a targeted, personalized, social-sharing app that's connected directly to the fans is a no-brainer. We feel the value-add speaks for itself, especially when you consider that the celebrity participates in the recurring revenue stream generated by the monthly app subscription! We like to say it's like bringing the 'fan club' into the 21st century. We're really excited with the progress we are making on the app and are looking forward to rolling it out and getting it live."

Mr. Bleeden added, "We're working hard to build a solid foundation from which to launch the HotCloud brand, and we've made solid progress. Our partnerships with MacroSolve and FanMaxx position us to develop and deliver unique, targeted content directly to the consumer. Our adoption of 'Cloud' technology combined with our retail and wholesale hardware will allow us to load the equipment we sell with the latest, stickiest mobile apps, which should generate recurring revenues as long as the consumer uses their device. We feel it's a solid business model that will reward our shareholders, vendors and customers."

HotCloud's products include the latest and newest selection of smartphones, including unlocked phones and the largest selection of cell phone accessories available anywhere on the Internet. The Company offers products from manufactures including Apple, BlackBerry, Nokia, Motorola, and Samsung. It offers unlocked phones and/or plans through carriers like AT&T, Verizon Wireless, T-Mobile, Sprint, and Nextel.

More details on FanMaxx can be found here: http://fanmaxxx.hotcloud.net/fanmaxxx.php, and http://www.fanmaxx.com

About HotCloud Mobile, Inc.

HotCloud Mobile (http://www.hotcloud.net, and http://www.hotcloudmobile.com) is a leading supplier of wireless products and services designed to enhance the wireless experience. HotCloud offers the latest products on its website, including handsets, unlocked phones, specialty accessories, as well as phone insurance and exclusive mobile applications and licensed content from its in-house design team. From music and ring tones to the latest mobile apps for business or pleasure, HotCloud is the premier destination for mobile products, content and subscription services.

Learn more about HotCloud corporate at: http://www.hotcloud.net.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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