September 22, 2005 09:09 ET

Hotel Groups Welcome New CRM Release

NEWPORT BEACH, Calif.--(CCNMatthews - Sep 22, 2005) -

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has launched a new release of ClubCentral CRM 4.0, its proprietary Web-based Customer Relationship Management application.

ClubCentral CRM was specifically designed for the hospitality industry to give hoteliers the marketing edge that can put them ahead of their competition. It is a perfect complement to the turn-key, private-label loyal membership programs that HMC designs and operates for hotels to build a local, repeat clientele. A user-friendly application, ClubCentral CRM allows the hotel to collect and manage client information, identify key clients, recognize business trends, selectively communicate with specific target profiles, and automate communication to clients. Moreover, ClubCentral CRM offers hotel marketing executives the capability to measure the reach and effectiveness of each marketing campaign.

Sporting a redesigned and easy-to-use interface and the integration of a "best of breed" e-mail campaign management system, the newly released ClubCentral 4.0, debuts a number of additional features, including:

-- An enhanced Dashboard to provide a hotel marketing executive with an intuitive snap-shot into key F&B, membership sales, and reservation performance metrics

-- Hierarchy reporting that allows corporate offices to view program performance by region, country, or any combination of unique hotels and Food & Beverage outlets within its portfolio

"ClubCentral has made significant strides over the past years with valuable input from our hotel partners," said Mokhtar Ramadan, CEO of HMC. "The evolution of ClubCentral also reflects the increasing sophistication of our clientele. This new release of ClubCentral gives hotel groups tremendous reporting flexibility, with the ability to drill down to a single hotel or a single outlet. Being able to monitor program performance, manage communication with members and create real-time, cost-free marketing initiatives are no longer nice-to-have options but necessities in a competitive market."

"HMC's CRM application has provided each of InterContinental Hotels Group's 40 properties in Australia and New Zealand with the ability to better understand their loyal base of customers," said James Hayward, partnership marketing manager for the InterContinental Hotels Group. "Now, ClubCentral CRM makes it easier to view and analyze information for multiple hotels, and leverage that knowledge to create marketing campaigns targeted towards critical member populations ranging from First-Time Diners to Top Spenders."

A live demo of CRM ClubCentral 4.0 is available online: Username: "demo;" Password: "demo."


With headquarters in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental Hotels Group, Le Meridien, Starwood, Shangri-La Hotels, Ritz Hotels, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 70 countries including Italy, France, U.K., Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and the United States. More information about HMC may be found on the company's Web site or by contacting Peter Gorla, director of marketing, at 949-833-8000, Ext. 218 or via e-mail at

Contact Information

  • HMC (Hospitality Marketing Concepts), Newport Beach
    Peter Gorla, 949-833-8000, Ext. 218