SOURCE: Hotel Seven4one

Hotel Seven4one

September 23, 2009 13:46 ET

Hotel Seven4one Celebrates 1st Anniversary With Major Accomplishments and New Business Paradigm

LAGUNA BEACH, CA--(Marketwire - September 23, 2009) - In a year where scores of hotels saw occupancy drop into the teens, Southern California's unique eco-conscientious Hotel Seven4one celebrates its first year anniversary with several notable accomplishments and the launching of a new business model that is sure to shake up the local hotel trade.

"Magazine covers, realty TV film shoots, discrete celebrity sleepovers and a number 1 ranking on Trip Advisor (www.tripadvisor.com) for the past 7 months are just a few of the significant accomplishments that have been bestowed upon Hotel Seven4one in its first year of operation," says Daniel Sussman, President and Co Managing Director of Hotel Seven4one in Laguna Beach, California. "We are humbled and very fortunate to have received such tremendous support from our previous hotel guests as well as the media. Twelve room, independently owned hotels typically don't receive the attention and recognition that we have had this past 12 months," said Sussman. "Being green, modern and a little bit hip has differentiated us from every other hotel in the area. Our guest-centric focus appears to be working and is definitely appreciated by our hotel guests. Located just steps from the ocean and a 5 minute walk from the downtown village doesn't hurt either," commented Sussman.

"While not heavily promoted during our first year, we have emerged as the new 'hot spot' in Orange County for eco-chic weddings, fashionable parties and corporate retreats," according to Sussman. "Our exclusive 'It's My Hotel for the Night' buy-out program allows someone to essentially take over an entire hotel for their personal use. We offer the benefits, privacy and flexibility of a giant beach house with all the services of a contemporary boutique hotel. We are receiving and responding to inquiries on a daily basis and actual bookings are being inked up to a year in advance," says Sussman.

The New Definition of 9 to 5

Beginning in early October, Hotel Seven4one will challenge the age-old hotel industry policy of 3:00 PM arrivals and noon-time departures with an unprecedented industry paradigm shift. Guests that book a Friday and Saturday night stay at this uber-chic beach retreat are guaranteed occupancy at 9:00 AM and their room or suite is theirs for the keeping until 5:00 PM on Sunday -- thus allowing a 3 full days to really relax and enjoy everything that beautiful Laguna Beach has to offer.

Weekends at Hotel Seven4one kick off on Friday evening with a complimentary Tapas bar and live entertainment in the Miami style outdoor urban lounge. Saturday evenings get going with a complimentary glass of wine or martini and outdoor film noir at sundown. Saturday and Sunday mornings also feature a complimentary Euro-style continental breakfast complete with gourmet coffees and assorted teas, freshly baked muffins, in-season fruits, house made granola and organic honey-fused Greek yogurt.

"While the past 12 months have certainly been challenging and arguably the worst time to open a new hotel, we are excited to begin our sophomore year as up-and-coming hotel developers and operators," said Brent Eneix, Co Managing Director of Hotel Seven4one and President of The Brendan Group. "We are not aware of any other hotel in the country that offers this arrival and departure policy and we believe this differentiation will highlight us once again as 'out of the box' thinkers in an industry burdened with archaic operational policies. Today's hotel guest demands more value for their travel dollar, is more educated about the hotel shopping process and is not afraid to call a hotel directly to negotiate a great deal -- a deal that includes more than just a great location or nice room, but includes extra services, amenities and perks," says Eneix. "We make a point to engage with every guest and look forward to their honest feedback about our hotel, our service and guest experience. We listen intently for ways to continually improve our operation and overall value," said Eneix.

The Brendan Group and Hotel Seven4one are committed to environmental sustainability and reducing its footprint on the earth. Both companies are dedicated to improving their environmental performance by establishing precise operational policies and procedures along with meaningful measures of progress in many areas relating to sustainable hotel operations and responsible business practices.

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