SOURCE: Young & Rubicam

Young & Rubicam, Y&R

January 31, 2011 20:00 ET

Hotels.com and Y&R Triumph at Travel Marketing Industry's Adrian Awards

NEW YORK, NY--(Marketwire - January 31, 2011) - Hotels.com announced today that its "Smart" campaign, created by Y&R Chicago, picked up awards in five categories at this year's Adrian Awards, run by the Hospitality Sales and Marketing Association International.

The Adrian Awards are the largest travel marketing competition in the world, honoring outstanding achievements in advertising, public relations and digital marketing.

In this second year of Y&R's campaign for Hotels.com, the work won the:

  • Grand Prize of the 2011 American Express Loyalty Award
  • Gold Adrian Award in the Complete Advertising Campaigns category for our 360-degree multimedia marketing efforts supporting the SMART campaign
  • Gold Adrian Award in the category of "Loyalty Marketing" for WelcomeRewards TV, Radio and Print advertising
  • Silver Adrian Award in "Digital Marketing" for a 3D Augmented Reality Experience, Virtual Vacations
  • Bronze Adrian Award in the category, "Public Relations" for PR efforts supporting the 3D Augmented Reality Experience

"Y&R Chicago is a true partner, one that is immersed in our category, adept at reaching our customers at a full range of touchpoints, and able to transform insights into compelling creative," said Vic Walia, Hotel.com's Senior Director, North America Brand Marketing.

"These are particularly gratifying awards for us. They tell us that the work is working -- helping to drive results for Hotels.com in the marketplace," stated Tom Sebok, President and CEO of Y&R North America.

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