SOURCE: HotelTonight

HotelTonight

November 19, 2015 09:00 ET

HotelTonight Launches Tonight +1, Enabling Users to Spontaneously Extend Their Stays With Deals Too Good to Pass Up

SAN FRANCISCO, CA--(Marketwired - Nov 19, 2015) - HotelTonight, the leader in last-minute hotel bookings, today introduces Tonight +1, a new feature that allows people to easily, spontaneously add a second night for up to an additional 30-percent off HotelTonight's already-discounted rates. Tonight +1 joins other popular HotelTonight features like Escape and GeoRates, giving travelers even more flexibility and unprecedented value at some of the best hotel locations around the world. For hotels, Tonight +1 provides a simple way to fill unused rooms with high-value, incremental guests.

"Our mission is to encourage spontaneity, and Tonight +1 helps us deliver on this in a new way by giving people the opportunity to extend their experiences while getting really great deals," said Sam Shank, co-founder and CEO, HotelTonight. "It's important that we continue to find unique ways to keep our customer experience fresh and to help our hotel partners preserve brand loyalty. With Tonight +1 we've done both, helping turn one-night guests into two-night guests and filling rooms while doubling down on spontaneity."

Tonight +1 automatically activates at check-out for same-day, one-night bookings, by displaying the second night's discounted rate and allowing a booker to opt to add the second night deal with a single tap. The offer will only be displayed when the second night's rate is comparable or less-expensive than the first night, and in some cases includes an additional, exclusive Tonight +1 discount off HotelTonight's already-discounted rates. HotelTonight bookers will find particularly significant discounts on second-nights around the holidays. A few perfect reasons to "Tonight +1" include:

  • Go to town on your Thanksgiving favorites, nap off your food coma in a nearby hotel, and Tonight +1 into Black Friday for easy access to holiday shopping (all while escaping your family and preserving your sanity!)
  • Add an extra night when you know you'll need a REALLY late check-out before hopping on the next day's late-night flight (enjoy the room all day without having to rush out!)
  • Plan ahead for your holiday hangover by taking advantage of Tonight +1 and adding a second night to a New Year's Eve booking to sleep away the next day 
  • Be a model road warrior and maximize mid-week work travel savings, and proactively Tonight +1 a personal day on the back end of the trip when you book
  • Tack on Sunday Funday to your weekend getaway, and wait out traffic at the hotel pool (or with breakfast in bed) before returning to real life on Monday
  • Take a personal day to Tonight +1 and score yourself extra-late check-out so you can keep binge-watching your favorite shows (just one more episode... ok one more...!)

How HotelTonight Works

  • Book rooms on HotelTonight for tonight or up to a week out, at over 15,000 hotels in thousands of destinations across the globe.
  • Hotel rooms can be easily booked via the app in less than 10 seconds -- just three taps and a swipe from app launch to completed booking.
  • All hotels are screened by the HotelTonight team, given a style category (like Basic, Hip or Luxe) and showcased by mobile-optimized hotel photos.
  • As the check-in date approaches and rooms remain unsold, hotels often drop their rates. HotelTonight plays matchmaker between these hotels and guests who are looking for a great deal at a great hotel.
  • HotelTonight also offers GeoRates: exclusive, location-specific discounts, with additional savings of up to 40 percent off HotelTonight's already-discounted rates. Find them in the app marked with a green GeoRate logo.

By building strong relationships with hotel partners and guiding them to offer exclusive, unprecedented discounts to travelers, HotelTonight is continuing on its never-ending quest to make the travel and booking experience simple, fun and useful for all parties. Download the free app for iOS and Android here: www.hoteltonight.com/now

About HotelTonight:
Founded in 2010, HotelTonight is a mobile app for booking great hotels at great prices, from tonight to up to 7 days in advance. HotelTonight helps consumers plan less and live more, by offering incredible convenience and amazing value at hotels screened by the HT team. For hotels, HotelTonight is a strategic partner for filling rooms that would otherwise remain empty. HotelTonight is currently available in thousands of destinations across the globe. Based in San Francisco, California, HotelTonight is backed by top venture firms including Coatue Management, GGV Capital, U.S. Venture Partners, Accel Partners, Battery Ventures, First Round Capital and leading travel-industry pioneers. Visit www.hoteltonight.com for more information and to download the free app.

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