SOURCE: HotelTonight

HotelTonight

August 27, 2014 12:05 ET

HotelTonight Releases the Last-Minute Booking Report

Popular Travel App Provides a Peek Into Its Hotel and Booker Data; Shares Tips and Insight Into Fall Travel Plus a Special Labor Day Room Promotion

SAN FRANCISCO, CA--(Marketwired - Aug 27, 2014) -

Core News Facts:

  • HotelTonight, the leading last-minute hotel booking app, released its first annual report today that provides insight into the mobile traveler and the last-minute hotel stay. The "Last-Minute Booking Report" shares analysis on HotelTonight's bookers' habits and also sheds light on the state of the last-minute hotel market. Finally, the report concludes with insider tips and hacks for late summer and fall travel.
  • HotelTonight's Business Intelligence Team pulled proprietary data to determine general trends and habits from its more than 10.5M global, mobile users. According to historical and predictive booking data, HotelTonight found the following:
    • On the Last-Minute Hotel Stay (Source: HotelTonight Data from July to August, YOY):
      • In the top 50 markets in the US, same-day hotel prices are rising year over year in:
        • Austin (+31%)
        • Seattle (+26%)
        • Waikiki (+25%)
        • Silicon Valley (+24%)
        • Nashville (+24%)
      •  Same-day hotel prices are falling year over year in:
        • Cincinnati (-14%)
        • Houston (-12%)
        • Detroit (-10%)
        • Chicago (-9%)
        • Minneapolis (-7%)
      • Five markets that HotelTonight has seen better last-minute discounts in (2014 vs. 2013) are:
        • Cincinnati (29% vs. 18%)
        • San Juan (32% vs. 22%)
        • Indianapolis (34% vs. 26%)
        • La Jolla (28% vs. 21%)
        • Tampa Bay (24% vs. 20%)
      • Five markets that HotelTonight has seen smaller last-minute discounts in (2014 vs. 2013) are:
        • Hollywood (16% vs. 35%)
        • Phoenix (18% vs. 35%)
        • Reno (19% vs. 33%)
        • San Francisco (13% vs. 26%)
        • Las Vegas (14% vs. 26%)
      • The following destinations have increased in popularity for last-minute trips: Orlando, Portland, Houston, Monterey, and Tampa Bay, while Dallas, New Orleans, Myrtle Beach, and San Antonio and Brooklyn have become less popular for spontaneous travelers.
      • Year over year, locals in Las Vegas, Reno, New York City, Chicago and Washington D.C. go on the most staycations. Staycations are on the rise in Miami, San Diego, Phoenix, Tempe, Seattle and Denver.
    • On the Last-Minute Traveler:
      • The most booked hotel category among HotelTonight's customers is "SOLID," showing that last-minute bookers are, above all, looking for a comfortable, reliable hotel with all the necessary amenities. 
      • $99 is the right price for a HotelTonight customer, as it came in as the most booked same-day US rate for weekend and weeknight hotel stays.
      • When it comes to how often travelers are thinking (or daydreaming!) about a last-minute trip, the average HotelTonight US customer opens the app close to 3 times per week. Spontaneity is the top driver for a last-minute booking, while added flexibility and great deals come in closely behind. (Source: December 2013 HotelTonight study)
      • The average HotelTonight customer books a room just 8 miles away from their current location, showing the truly last-minute nature of its users. When the last-minute customer checks in to the hotel, their most requested amenity is free Wi-Fi.
      • The average time-of-day a customer books their stay on HotelTonight is 3:00pm, showing that travelers are becoming more and more comfortable with arranging their travel accommodations at the very last-minute.
    • A few insider tips from HotelTonight to consider when booking late summer or fall travel in the US:
      • HotelTonight predicts that the following destinations will be the most traveled to this Labor Day: Las Vegas, New York City, Los Angeles, San Francisco and San Diego.
      • To make sure that the last long weekend of summer is endless, HotelTonight has partnered with top hotels across the country to bring you get-out-of-dodge rates the entire Labor Day weekend. HotelTonight will be offering special $59/$79/$99 "Endless Summer" rates in its most popular destinations on Sunday, so you can keep summer going for one more day!
      • As we head into fall, the best destinations to get a hotel deal with rates 30-50% lower than average are Brooklyn, Las Vegas and Washington D.C. 
      • The best beach and vacation spots to get a great priced room in September and October are Boca Raton, Providence, and Laguna Beach. Other off-season spots that offering great rates this fall are Albuquerque, Myrtle Beach and Lake Tahoe.
      • The cheapest day of the week to book this fall are Sundays. Tuesdays and Wednesdays are the most expensive, due to heavy business travel. Expect to see prices start to decline in the second week of November with rates 15-35% cheaper than September and October averages.
  • To see this data as an infographic go to: http://blog.hoteltonight.com/the-ht-last-minute-booking-report
  • Since HotelTonight's launch in January 2011, the company has raised more than $80 million in funding and established itself as a leader in mobile travel. By delighting its customers with a beautiful product that's easy and natural for anyone to use, HotelTonight is breathing new life into the travel industry and fundamentally changing the way people think about booking hotel stays. The app has over 10.5 million downloads, 10,000+ hotel partners in 28 countries and is present in more than 500 destinations worldwide.
  • Book with HotelTonight and save on your hotel stay this fall! Download the app for free on iPhone, iPad, Windows Phone and Tablet and any Android device here: www.hoteltonight.com/now.

How HotelTonight Works:

  • Each day at 9am local time, HotelTonight offers last-minute hotel rooms at great values in over 500 destinations across the globe.
  • Hotel rooms can be easily booked via the app in less than 10 seconds -- just three taps and a swipe from app launch to completed booking. Guests can book up to a five-night stay on the app.
  • All hotels are personally vetted by HotelTonight staff, given a style category (like Basic, Hip or Luxe) and illustrated by mobile-optimized hotel photos.
  • Rooms can be booked until 2 a.m. local time.

About HotelTonight:
HotelTonight was launched in 2011 to provide easy mobile booking of same-day unsold hotel inventory. For consumers, HotelTonight offers incredible convenience and amazing value at quality hotels. For hotels, HotelTonight is a marketplace to fill last-minute rooms that would otherwise remain empty. HotelTonight is currently available in more than 500 destinations across the globe. Based in San Francisco, California with a London-based European office, HotelTonight is backed by top venture firms including Coatue Management, GGV Capital, U.S. Venture Partners, Accel Partners, Battery Ventures and First Round Capital and leading travel-industry pioneers. Visit www.hoteltonight.com for more information and to download the free app.

Contact Information

  • HotelTonight Press Contact:
    Lisa Gonzales
    415-757-5007
    Email Contact