SOURCE: HotelTonight

HotelTonight

August 15, 2011 15:38 ET

HotelTonight Unlocks the Secrets of Same-Day Hotel Bookers

Surprising Data Shows Where the Hipsters Are, Which Cities Are Getting Spontaneous and Who Books After Midnight Most Often

SAN FRANCISCO, CA--(Marketwire - Aug 15, 2011) -

Core News Facts:

  • HotelTonight, the same-day hotel booking app that brings you the best, last-minute deals, today released market data gathered from HotelTonight bookings. This information, collected since January 2011, offers market insight into the last-second hotel booking space.
    • San Francisco is in the lead when it comes to "hip hotel" bookings -- beating out hip cities like New York, Las Vegas and Chicago for bragging rights.
    • The number one reason given for last-minute hotel stays is visiting friends. Last-minute business trips and nearby "staycations" come in second and third place.
    • Dallas and Phoenix both beat out New York, the "city that never sleeps," for after midnight hotel bookings (as compared to overall bookings in that city).
    • A massive majority (91 percent) of HotelTonight's last-second bookings bring people to hotels they have never been to before.
  • To see this data as an infographic, go to: http://www.hoteltonight.com/infographic.png

HotelTonight Findings:

The cities that attract the most bookings after midnight (compared to total bookings):

  • Dallas
  • Phoenix
  • New York
  • Atlanta
  • San Francisco
  • Washington D.C.
  • Miami
  • Los Angeles
  • Las Vegas
  • San Diego
  • Orlando, Fla.
  • Anaheim, Calif.
  • Philadelphia
  • Chicago
  • Boston

Top hotels for the night owls (after midnight bookings):

  • Hotel Adagio, San Francisco
  • Hard Rock Hotel & Casino, Las Vegas
  • Palms Casino Resort, Las Vegas
  • Ace Hotel, New York
  • Sax Chicago - A Thompson Hotel, Chicago

Cities experiencing the fastest growth in same-day bookings:

  • Chicago
  • New York
  • Las Vegas
  • Dallas
  • San Francisco
  • Orlando, Fla.
  • San Diego
  • Atlanta
  • Miami
  • Denver

Quote:
Sam Shank, Founder and CEO, HotelTonight
As more people use mobile phones as their primary computing device, consumers are recognizing the convenience and value afforded by same-day hotel bookings. We're excited to shed more light on this fast-growing category. We've been using this data to improve our product, sign up more hotels and chart our market expansion.

About HotelTonight:
Founded in 2010, HotelTonight is the only hotel booking application that is made-for-mobile. Available for free in the Apple App Store and Android Market, HotelTonight offers some of the best pricing for last-minute deals at top hotels vetted personally by HotelTonight staff. Perfect for business travelers, leisure travelers and locals alike, HotelTonight deals are currently available in 18 cities. For more information about HotelTonight, visit: www.hoteltonight.com.

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