Hotpoint

Hotpoint

August 04, 2009 10:23 ET

Hotpoint Finds That 1 in 5 People Are so Embarrassed by the Condition of Their Home That They Don't Invite People In

LONDON, UNITED KINGDOM--(Marketwire - Aug. 4, 2009) - Hotpoint has conducted national research into how we feel about our home revealing that we are suffering from a severe lack of confidence when it comes to interior design. As a result, Hotpoint has launched a campaign with interior designer Kelly Hoppen to help Brits inject a bit of style into their homes.

Hotpoint's research has found that:

- Only a quarter of Brits consider themselves truly house proud

- 37% of people questioned lack confidence when it comes to interior design

- 37% of people like their home but don't feel it's stylish enough

- The dining room has become the most redundant room in the house, with only 5% people saying they spend time in theirs

- The kitchen is becoming the new heart of the home with over 25% saying they spend most time in theirs

- 26.5% of people say that the economic climate has prevented them from making the improvements their home needs with over 15% not moving because of the downturn

Launching the Hotpoint Hot Style campaign, Kelly Hoppen says, 'My kitchen is the heart of my home and I want to show that creating a stylish kitchen needn't be daunting, or expensive. I've teamed up with Hotpoint to help create some Hot Style in kitchens throughout the UK!'

Regional Stats:

East

7% of people have yet to feel a sense of home ownership about where they live (lowest in UK)

London

29% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition (highest in UK)

Midlands

16% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition

North East

26% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition

North West

26% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition

Northern Ireland

29% of people have yet to feel a sense of home ownership about where they live (highest in UK)

Scotland

71% are confident about their interior design skills - highest in UK

South East

19% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition

South West

38% like their home but feel it isn't stylish enough

Wales

20% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition

Yorkshire

46% like their home but feel it isn't stylish enough (highest in UK)

www.hotpoint.co.uk/hotstyle

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