SOURCE: Oracle Corporation

Oracle Corporation

January 10, 2011 08:00 ET

Hotwire, Inc. Innovates Faster With Oracle® Exadata Database Machine

Leading Discount Travel Site Improves Business Visibility by Expanding Analysis and Usage of Data Warehousing System

REDWOOD SHORES, CA--(Marketwire - January 10, 2011) - Oracle (NASDAQ: ORCL)

News Facts

  •®, a leading travel site, has dramatically improved the performance, availability and scalability of its enterprise data warehouse while expanding the scope of its analysis with Oracle® Exadata Database Machine.
  • The migration to Oracle Exadata Database Machine is helping to:
    • Accommodate a growing volume of data for rapid analysis;
    • Improve query response times from hours to minutes;
    • Provide 24/7 access to data and reports to more users; and,
    • Differentiate from other travel sites by achieving a new level of innovative analysis to deliver more compelling and personalized offers and recommendations to its customers Discovers Insights, Delivers New Offerings with Oracle Exadata

  • Robust data volumes across Hotwire properties, including, and, resulted in increased need for more complex analyses of larger data sets balanced by the need for improved quality of service.
  • Implemented in September 2010, Oracle Exadata Database Machine has enabled to:
    • Increase query response times for ad hoc analytics up to 72x;
    • Load their data warehouse twice as fast as before;
    • Eliminate system bandwidth constraints to deliver 24/7 ad hoc query analysis and access to reports and dashboards to more users -- even during end of month reporting; 
    • Run predictive models faster than ever by conducting analysis within their data warehouse using Oracle Data Mining rather than exporting data for desktop analysis;
    • Incorporate new types of data for storage and analysis including click stream and email campaign data; and,
    • Establish a foundation to support new types of analysis moving forward such as text analysis.
  • A data-driven company, relies on its 10 terabyte data warehouse and analysis to differentiate from its competitors, help drive business decisions, customer engagement, and more. 
  • The order of magnitude improvements in availability and query performance delivered by Oracle Exadata Database Machine helps's team of business analysts to improve productivity and discover new patterns within their data and capitalize on those insights more rapidly than before.

Supporting Quote
"Oracle Exadata Database Machine allows us to support increasingly complex analytic work on rapidly growing data volumes," said Kolin Ohi, BI Architect, Hotwire. "By removing system constraints, it encourages more innovative uses of our data and gives us a significant advantage in the highly competitive discount travel industry." 

Supporting Resources

About Oracle Exadata Database Machine

About Oracle Database 11g

About Oracle Data Mining

Connect with Oracle Database via Blog, Facebook and Twitter

About Oracle Exadata

The Oracle Exadata Database Machine is the only database machine that provides extreme performance for both data warehousing and online transaction processing (OLTP) applications, making it the ideal platform for consolidating onto grids or private clouds. It is a complete package of servers, storage, networking, and software that is massively scalable, secure, and redundant. With Oracle Exadata Database Machine, customers can reduce IT costs through consolidation, manage more data on multiple compression tiers, improve performance of all applications, and make better business decisions in real time.

About Hotwire is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. J.D. Power and Associates 2008 Independent Travel Web Site Satisfaction Study(SM) recognized Hotwire for ranking "Highest in Customer Satisfaction Among Independent Travel Web Sites, Three Years in a Row." Hotwire is an operating company of Expedia, Inc. NST: 20003-0209. For more information, visit

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit

Oracle and Java are registered trademarks of Oracle and/or its affiliates. and are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries. Other names may be trademarks of their respective owners. 

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