SOURCE: HourTown


June 25, 2009 08:45 ET

HourTown Rebrands to BookFresh; Debuts Fresh Look, Website and Partnership

BookFresh Online Service Scheduler Available to More Than 20 Million Sites via Social Publishing Platform

SAN MATEO, CA--(Marketwire - June 25, 2009) - HourTown today unveiled a new brand and announced a strategic partnership with Now BookFresh, HourTown rebranded to better reflect the company's service and mission of helping small businesses harvest more customers with less overhead by enabling them to easily book appointments on the Web.

"Appointments at service providers like spas, salons, dentists and contractors are much like grocery store produce -- perishable," said Ryan Donahue, CEO of BookFresh. "Failure to sell appointments by expiration translates to money lost by the business. The name 'BookFresh' better represents our service -- a simple and cost-effective way for small businesses to sell their perishable time while attracting and engaging new customers online."

In addition to a fresh name and site, BookFresh has partnered with to enable their more than 20 million site owners to seamlessly integrate online scheduling into existing or new sites via Webs' social publishing platform. The partnership offers the 15 million small business owners that offer services for a living, a one-stop-shop to create an interactive online presence with the capabilities of translating visitors into customers.

"Our partnership with BookFresh supports a goal to make the best interactive applications for site customization and community engagement available via the Webs social publishing platform," said Webs CEO Haroon Mokhtarzada. "Adding BookFresh allows us to better serve our small business sites by enabling the seamless and simple addition of online scheduling to any Webs site."

For more information about BookFresh and a complete list of features and benefits, visit

About BookFresh

BookFresh is a user-friendly online scheduling and marketing service designed specifically for the millions of small business owners who provide services for a living. BookFresh benefits consumers by enabling them to schedule appointments online with local businesses, at any time. BookFresh benefits business owners by eliminating phone tag with clients and providing an innovative online workspace that can manage their schedule while simultaneously marketing their availability. BookFresh is easy to use and does not require users to download or install software. BookFresh creates a more effective and professional online presence for any business and is accessible and secure to use from any computer.


Founded by the Mokhtarzada brothers in 2002, Webs is the world's first and only social website publishing platform. Formerly Freewebs, the company received Series A funding from Novak Biddle Venture Partners and Columbia Capital in August of 2006. is an Inc. Magazine 500/5000 company, ranked 51st on Inc.'s list of "100 Fastest Growing Software Companies" and won Deloitte & Touche's Fast 50/500 in 2008. With more than 30 million unique visitors monthly, Webs is one of the most visited properties in the world. For more information, visit

Contact Information

  • Press & Analysts Contacts:

    Ryan Donahue
    Email Contact

    Matt Dornic
    Email Contact
    (o) 202-787-1807
    (m) 443-414-1393