SOURCE: House Advantage

House Advantage

September 24, 2014 11:15 ET

House Advantage to Install New "Casino On the Go" Mobile Technology at Jackson Rancheria Casino Resort

LAS VEGAS, NV--(Marketwired - Sep 24, 2014) - Just weeks after announcing the new technology, House Advantage has signed an agreement to install the revolutionary new interactive player application "Casino On the Go" (COG) at Jackson Rancheria Casino Resort.

The incredible COG technology was released earlier this month and Jackson Rancheria Casino Resort is already the second casino to launch the innovative technology.

Jackson Rancheria is a new client to House Advantage, and COG is replacing a competitive solution at the property. COG is fully integrated into Jackson Rancheria's existing casino management system, and empowers the property to expand and enhance its mobile engagement with customers utilizing multiple engines to keep players' attention on the app.

"Mobile outreach is a key element of our overall marketing strategy, and we were not experiencing the results we wanted with our existing platform. After seeing a demonstration of Casino On the Go, we were convinced that its multiple layers of engagement and interactive content made it the solution we were searching for," said Jackson Rancheria Director of Information Technology Damien Dinh.

"In the casino, on the way to the casino, or at any other time during the day, Casino On the Go is a forward-thinking technology to keep players connected with the casino's brand at many levels. Everyone's smartphones are full of apps they don't use. People won't spend their most valuable commodity, time, without an equitable exchange of value. COG enables real customer engagement between casinos and their customers. Deep system integration drives distinct, timely and relevant experiences that can speak directly to customers in the authentic voice of the customer's brand. COG presents the content and choices that retain and attracts player attention, developed by the leaders in player loyalty. We are thrilled to formally debut this incredible new technology with Jackson Rancheria," said House Advantage President & CEO Jon Wolfe.

COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and offers and the latest tools for mobile user engagement. COG builds on existing casino loyalty programs by reinforcing and extending how a casino communicates to its customers, supporting new channels for the distribution of casino offers and creating a new extension for the company brand. The entire toolset is available on the popular iOS and Android mobile platforms.

Key features include fast feedback with adPressions, real time awards, refer-a-friend rewards and rich, centrally managed content on the customer's casino amenities. Full social media integration allows users to bridge their online and casino experiences.

For more information on COG or to schedule a demonstration, contact Jason Cribbs at House Advantage at 702-240-4655 or jason.cribbs@houseadv.com.

About House Advantage, LLC
House Advantage celebrates its 10-year anniversary as a provider of loyalty marketing solutions to leading gaming operators in the United States and Asia. With a deep and proven operational track record, House Advantage is engaged by some of the largest entertainment companies in the world to provide technology-powered marketing solutions, guidance and implementation services for operators deploying new loyalty programs. For further information, visit the company's website at www.houseadv.com.

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