House of Fraser

December 07, 2011 10:43 ET

House of Fraser Meets Online Christmas Shopping Boom Head On

New Research Suggests 73% of Britons Will Shop Online - and Quickly - This Christmas

LONDON, UNITED KINGDOM--(Marketwire - Dec. 7, 2011) - With the news that even more Britons will choose to shop online this Christmas, premium high street retailer, House of Fraser are bracing for the surge in online shopping interest. According to the study*, a massive 73% of Brits will opt to carry out the majority of their Christmas shopping online. In addition, the study highlighted how Britain has transformed into a nation of quick, efficient buyers as 43% of shoppers will aim to complete their gift buying in less than six hours. With plenty of presents for men and gifts for her at House of Fraser, make those six hours count this year.

For her: This year, comfort is in; think swaddling bath robes, cosy pyjamas and fun house slippers. Nothing says happy Christmas more than cosy, soft robe that will see your loved one through the chilly festive period - the perfect accompaniment to nights in front of the fire with hot chocolate. Try Therapy's delightfully Christmassy Stripe Jersey Robe (£35) or House of Fraser's Linea Cosy Soft Robe (£40) in comforting pink. Pair with Linea Fluffy Bootie Slippers (£18) for ultimate seasonal comfort.

For wow-factor this Christmas, treat a special someone to one of Mary Portas' Wonderfall Necklace (£150). This statement piece will define Christmas 2011 to its lucky recipient - bold in colour, sophisticated in simplicity and perfect party wear. Stockist to retro brand, Biba, visit HouseofFraser.co.uk to take advantage of the current offers available on handbags and phone covers, including the chic Eleanor Leather Chain Handle Bag (now £171.50) embellished with gold hardware and leather handles. Or pair glamour with practicality by giving a Biba Embossed Phone Cover (now £24.50).

For him: For those ever-elusive christmas gifts for men, discover the array of statement designer watches available on HouseofFraser.co.uk which includes models from top brands, Armani, Diesel and Burberry. Or make some memorable additions to his wardrobe with some chunky knits; Linea Loughton Merino V-Neck jumpers - currently on sale at £30 - are exceptionable good value and come in an assortment of seasonal colours, from leafy green to dark grey. For further inspiration, nose through the collection of aftershave available on HouseofFraser.co.uk including spicy Bang from Marc Jacobs (£41) and exotic Santal Blush from Tom Ford (£120.)

For men who love the latest gadgets, treat them to a music enhancing experience in the guise of Urbanears Headphones (£50). The full sized on-ear model keeps the ear secluded from all other noise, making the headphones premium listening tools.

For Christmas gift for both him and her, visit www.HouseofFraser.co.uk.

*Commissioned by eBay, 2011.

HOUSE OF FRASER

Store Support Centre, 27 Baker Street, London W1U 8AH

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. Customers can shop at House of Fraser from http://www.houseoffraser.co.uk.

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