House of Fraser

May 17, 2011 10:47 ET

House of Fraser Nominated for Lorraine Fashion Award

House of Fraser Nominated in 'Best Department Store' Category of Lorraine Fashion Awards

LONDON, UNITED KINGDOM--(Marketwire - May 17, 2011) - This May, ITV1's Lorraine will celebrate the best of the British high street with the High Street Fashion Awards 2011. House of Fraser, with its 61 stores offering luxurious items including this seasons must-have dresses and a premium shopping experience, is pleased to announce that it has been nominated in the 'Best Department Store' category, a selection of the UK's finest department stores chosen by Lorraine's expert team of judges.

Lorraine style editor and high street extraordinaire Mark Heyes heads the panel, alongside fashion icon Sophie Ellis-Bextor and Editor of Glamour magazine Jo Elvin.

Jo Elvin said, 'There really is nothing quite like the British high street, where style, choice and affordability come together in a way that just doesn't happen anywhere else in the world. It's a testament to the incredibly high standard of all the shortlisted brands that I really cannot work out who the winners will be; it's too close to call! I'm very excited to be part of the team honouring this commitment to quality in the High Street Fashion Awards.'

Mark Heyes said, 'The British high street is such an important part of the fashion industry and British economy. It's great that these influential brands that cross over all ages, shapes and budgets are being recognised with these fabulous awards.'

House of Fraser has 61 stores in the United Kingdom and Ireland offering luxurious items and a premium shopping experience. From the latest women's and men's clothes to beauty essentials and must-have home accessories, House of Fraser continues to expand its stores with much-loved collections, both online at houseoffraser.co.uk and in store across the country.

The British high street is renowned for its trendsetting style and incomparable value, and House of Fraser is privileged to be nominated for an award that celebrates an area of the industry that's accessible to all.

Viewers can vote for the store via www.itv.com/lorraine until midday Wednesday May 25th 2011.

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. Customers can shop at House of Fraser from http://www.houseoffraser.co.uk.

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