NEW YORK, NY--(Marketwired - Jan 27, 2014) - Who will get more Tweets, Facebook posts and Instagrams, Peyton Manning or Coco the poodle? Social marketing pioneer House Party has teamed up with Animal Planet for the 10th Anniversary of PUPPY BOWL to enable tens of thousands of fans to participate in in-home viewing parties, driving mass engagement, advocacy and social amplification -- both online and off -- around this championship battle for cuteness and barking rights on Super Bowl™ Sunday, February 2.
The fun is already underway. For two weeks fans have been applying on House Party's digital platform for an opportunity to host PUPPY BOWL VIP ("Very Important Puppy") Game Day viewing parties, and they've been increasing their chances by sharing their PUPPY BOWL love in the form of photos, videos, posts, Tweets and offline conversations.
Adding to the cutest annual event, 1,000 VIP hosts (including some from animal shelters and rescue groups around the country) will receive a fun-filled, talk-worthy party pack of Animal Planet merchandise and goodies, and upwards of 10,000 "Tailgaters" will throw parties of their own with exclusive, digitally downloadable swag. Five lucky winners will win a BISSELL SpotBot Pet Deep Cleaner in House Party's PUPPY BOWL X Ruff and Ready Sweepstakes.
"We are thrilled that the Animal Planet team has enlisted House Party to literally bring the "bowl" experience home," said House Party CEO Chris Maher. "House Party's experience-driven social marketing is the perfect complement to Animal Planet's robust digital, social and marketing for PUPPY BOWL X. We look forward to driving deeper engagement and added advocacy for all brands involved."
About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results.
House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers "Reality Advertising."
House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kimberly Clark, MillerCoors and Hasbro. Visit us at http://about.houseparty.com/. Follow us @HousePartyInc.