SOURCE: House Party, Inc.

April 24, 2013 10:08 ET

House Party Puts the Social in TV for a Growing Cast of TV Networks and Cable TV Channels

Growing Evidence Reveals House Party Drives Popularity and Viewing Intent With 85% of Partygoers Recommending a National TV Series -- Even Three Months After the Party is Over; AMC, MSNBC, Nickelodeon and Cartoon Network Have All Joined the Party

NEW YORK, NY--(Marketwired - Apr 24, 2013) - Lost Remote -- Social TV is certainly having a moment, transforming television viewing into a shared online experience. To increase viewing intent and popularity, a growing cast of TV networks and cable TV shows are turbo-charging their audiences' shared online viewing experience with House Party's experience-driven social marketing platform http://about.houseparty.com/.

By combining social media marketing with offline word-of-mouth, House Party's platform -- anchored in an in-person experience -- deepens engagement and drives millions of earned impressions for stronger advocacy and bigger brand lifts. Post-campaign survey results show that 85% of partygoers (hosts and guests) recommend the show to friends and family -- even three months after the party is over -- and 60% of those who attended go on to watch every episode of the season.

House Party's social TV business has more than doubled since 2012, with networks including AMC, CW, HGTV, MSNBC, Nickelodeon and Cartoon Network, and high profile TV shows like Mad Men, Rachel Maddow, The GRAMMY Awards, MAKERS: Women Who Make America and Adventure Time all signing on to get consumers talking and tuning in.

"We have the platform, community and expertise for TV networks and cable TV channels to leverage this online social trend in television viewing," said House Party CEO Chris Maher. "Our TV business is surging and we are thrilled with the resulting client data showing meaningful increases in consumer advocacy and viewing intent. Our campaigns have mass reach, and our enthusiastic brand advocates generate mountains of user-generated content from Tweets, to Facebook likes, to video and photo uploads."

A House Party campaign is a consumer engagement of 8-12 weeks, wherein House Party's social marketing platform is optimized to help brands identify influential brand advocates, engage them to host 250 to 10,000 parties in their homes across the U.S. on a single day, and spread earned media to millions, online and off, leading up to, during and after the parties.

House Party applies rigorous and comprehensive measurement methodologies that employ best practices as defined by the Word of Mouth Marketing Association (WOMMA). The company has been vetted by leading research firms, and adopted by some of the world's biggest brands.

About House Party

House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results. Visit us at http://about.houseparty.com/ and follow us on Twitter @housepartyinc.

Contact Information

  • Media Contact:
    Audrey Mann Cronin
    Mann Cronin PR
    914-861-2009/o
    914-260-9651/m
    Email Contact