SOURCE: HouseLens


June 01, 2016 11:20 ET

HouseLens Introduces Lead Generation for Real Estate Videos

Interactive Technology Enables Affordable, Quality Lead Generation for Listing Agents and Brokers

NASHVILLE, TN--(Marketwired - June 01, 2016) - Starting this month, real estate agents and brokerages will have the option to add lead-generation capabilities to HouseLens full-motion walk-through videos.

"Video is proven to boost both the quality and quantity of leads, so we've always felt that linking lead generation to video would be one of the best possible ways to help agents succeed," says HouseLens Founder & CEO Andrew Crefeld.

The new offering allows viewers to click on graphics within the video to schedule a showing, request more information about the property or visit a landing page of the agent's choice. Captured leads go directly to the listing agent for follow-up. HouseLens has completely redesigned the company's single-property webpages to showcase the new offering, captivate buyers and boost engagement.

"Our savviest customers currently leverage our single-property webpages on social media and other platforms to acquire thousands of views per listing," Crefeld says. "On top of that, our data shows that visitors spend an average of four-and-a-half minutes watching those videos. This means that our lead-gen solution gives listing agents a way to capture their own high-quality buyer leads and close both sides of the transaction."

The HouseLens property webpage makes the company's lead-generation solution platform-neutral. Agents can share the videos and capture highly qualified leads on real estate websites, via email and through social media.

"For a very affordable price, media-savvy agents can run a highly targeted Facebook ad campaign using our interactive videos. It drives the capture of quantity and quality leads, and there's no ZIP code exclusivity. Basically, it democratizes the process," Crefeld says.

HouseLens offers lead generation on a per-video basis or through its HouseLens Pro Agent program, with tiered memberships starting at just $35/month. All lead-gen videos also include comprehensive analytics. Enterprise memberships are available for brokerages and channel partners.

"Lead capture, multi-layered rich content and video analytics have been on the HouseLens radar for some time," Crefeld says. "We are thrilled to leverage this technology for real estate agents who are looking for affordable ways to generate and capture quality leads."

About HouseLens Inc.

HouseLens is the nation's leading provider of visual marketing solutions for real estate. The company provides professional video, photo, and 3D services to real estate agents and brokers around the country. HouseLens is also the producer of the HouseLens DIY video app and stabilizer.

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Contact Information

  • For more information, contact
    Director of Marketing & Strategic Relationships
    Kathryn Royster