SOURCE: HouseValues

July 11, 2007 06:00 ET

HouseValues Inc. Names Richard Goebel as Chief Marketing Officer

Marketing Veteran Will Focus on Growth and Innovation

KIRKLAND, WA--(Marketwire - July 11, 2007) - HouseValues Inc. (NASDAQ: SOLD) today named Richard Goebel as Chief Marketing Officer. Goebel brings more than 20 years of experience including leadership positions with both brand name companies and entrepreneurial startups. As Chief Marketing Officer, Goebel will oversee all aspects of HouseValues' marketing, media and product management functions.

"Rich has an impressive track record in developing integrated marketing strategies for successful, fast-growth businesses," said Ian Morris, HouseValues CEO. "His background is an excellent fit with our business and I look forward to working with Rich to extend our leadership in the online real estate category."

Most recently, Goebel was Senior Vice President of Marketing at Answer Financial, where he diversified and optimized marketing and customer acquisition for the nation's largest independent insurance agency. Under Goebel's leadership, Answer Financial drove policy growth by twenty-five percent while at the same time reducing customer acquisition expenses by forty-five percent.

At Countrywide Home Loans, Goebel launched the lender's entry into the consumer direct segment for prime loans, generating billions of dollars of home loans over two years through direct response television, direct mail, internet advertising and call center sales.

Goebel has also led strategic planning, new business development, marketing and sales efforts at E*TRADE, NextCard Visa, KeyCorp and IBM.

"HouseValues is positioned to expand its leadership in the real estate category, while broadening and deepening its relationships with real estate professionals throughout North America," Goebel said. "This is an exciting opportunity, and I look forward to working with the entire HouseValues team to create significant value for real estate professionals, consumers and shareholders."

About HouseValues

Founded in 1999, HouseValues, Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include™, a lifestyle and neighborhood-centric home buying and selling service;®, a service that provides home sellers with market valuations of their current home; and™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    HouseValues Inc.