SOURCE: HouseValues Inc.

October 30, 2006 07:20 ET

HouseValues Introduces Unprecedented Lead Satisfaction Guarantee

Leading Real Estate Marketing Company Sets New Industry Standard

KIRKLAND, WA -- (MARKET WIRE) -- October 30, 2006 -- HouseValues Inc. (NASDAQ: SOLD), a leading marketing partner to real estate and mortgage professionals across North America, today announced an unprecedented program to ensure that real estate professionals are even more productive and successful with their business management system: The HouseValues Lead Satisfaction Guarantee.

This first of its kind program for the industry means HouseValues real estate subscribers can return any lead for any reason within 24 hours.

The millions of leads generated each year now backed by the Lead Satisfaction Guarantee are part of a comprehensive business management system from HouseValues that includes: Market Leader, a Web-based Customer Relationship Management (CRM) tool, personal coaching, training, seminars and access to a network of the industry's top-producing sales associates, and much more.

"At HouseValues, we are 100 percent focused on helping real estate professionals succeed," said Ian Morris, chief executive officer for HouseValues Inc. "Our Lead Satisfaction Guarantee demonstrates the confidence we have in our service, and our commitment to the success of our customers. Coupled with our award-winning tools and training, we're creating a new level of service for our real estate partners and the industry as a whole."

The Lead Satisfaction Guarantee means current and prospective HouseValues real estate customers will have the luxury and confidence of knowing they will be completely satisfied with their leads, which automatically flow into Market Leader for quick and easy customer follow up.

HouseValues generates leads in the form of consumer requests for real estate information on its and Web sites. Hundreds of thousands of consumer requests per month are delivered to the company's thousands of real estate subscribers throughout North America. Each consumer request is provided exclusively to one -- and only one -- real estate agent to ensure that home buyers and sellers receive timely, accurate responses from an Internet savvy real estate agent that specializes in their neighborhood.

"At a time when many companies are attempting to minimize the role of real estate agents, HouseValues is providing us with the leads, tools, and training that enable us to win more business and provide great service to internet enabled consumers," said Mary Jo West, a top-producing agent with Century 21 Alliance in Birmingham, Alabama. "The HouseValues Lead Satisfaction Guarantee is just the latest example of how HouseValues puts real estate agents first, while staying many steps ahead of the rest of the real estate industry."

The HouseValues Lead Satisfaction Guarantee is available to existing and new real estate agent subscribers effective immediately. Morris added that the new program is a logical next step for the company, which "has established itself as the leading marketing partner to real estate professionals throughout North America. HouseValues exists to help real estate professionals succeed by exceeding the expectations of home buyers and sellers. The HouseValues Lead Satisfaction Guarantee is our latest step in fulfilling our mission."

About HouseValues Inc.

HouseValues Inc. (NASDAQ: SOLD) provides innovative marketing services that enable residential real estate professionals to capture and cultivate leads, and convert these leads into closed transactions. HouseValues' integrated offering provides real estate professionals with leads generated from its and Web sites, together with its online prospect management system and personalized coaching and training to help them increase lead conversion. More information about the company can be found at


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