SOURCE: HouseValues

March 08, 2006 08:05 ET

HouseValues Launches National Television Advertising Campaign for TheLoanPage.com

Online Real Estate and Mortgage Leader Becomes Just the Second Company to Actively Use Television to Attract Consumers for the Mortgage Industry

KIRKLAND, WA -- (MARKET WIRE) -- March 8, 2006 -- HouseValues Inc. (NASDAQ: SOLD), a leader in the online real estate and mortgage category, today announced that it has launched a national television advertising campaign for TheLoanPage.com. The Loan Page is just the second national mortgage lead generation service to use television advertising to drive qualified leads to lenders.

The campaign has been specifically developed to drive an accelerated volume of consumers seeking home loans to TheLoanPage.com. Consumers can request up to four competitive bids from national lenders for home purchases as well as refinances and home equity lines of credit.

"As an operating unit of HouseValues, we are thrilled to leverage the company's media-buying expertise to generate an even greater number of mortgage leads to our lender and mortgage broker partners," said Kevin Akeroyd, vice president of mortgage at HouseValues. "The Loan Page is known for its strong network of lenders as well as its aggressive Internet marketing and advertising strategy. The addition of a national television campaign will help accelerate our growth and open new partnership opportunities for leading lenders and mortgage brokers to join our network."

The new advertising campaign joins HouseValues' aggressive multi-brand, multi-million dollar advertising strategy that already includes three other Web services: HouseValues.com®, JustListed.com™ and HomePages.com™, each of which is supported by its own national television and multi-media advertising campaigns.

TheLoanPage.com campaign features two 15-second spots, which are running on national cable networks including CNN, Fox News and HGTV. The campaign was created in conjunction with Avenue Films in Seattle, Washington, and includes two core concepts. The "needs" spot highlights the various reasons consumers might take out a loan, such as purchasing a home, lowering credit card debt, making significant home repairs or financing college education. The "competition" spot demonstrates how The Loan Page carefully matches consumers with up to four pre-qualified lenders that best match their needs with the best rate.

The Loan Page now boasts eight of the top 20 lenders in the United States as customers, and with the launch of its television campaign will look to add new partners to its growing network of more than 150 local and national lenders.

Television is part of the company's ongoing strategy to take advantage of the migration of consumers moving online for not only mortgage information, but ultimately to find the right lender and mortgage to meet their specific needs. According to Borrell Associates, more than $22 billion dollars is spent annually on marketing by the mortgage industry.

About The Loan Page

Founded in 1997, The Loan Page is one of the oldest Internet mortgage lead generation services in the United States. The Loan Page offers a competitive, convenient and fast matching service for customers seeking home loans with best-in-class lenders. Since its inception, The Loan Page has transmitted more than $50 billion in mortgage loan quote requests and serves hundreds of clients nationwide. For more information, visit www.theloanpage.com.

About HouseValues Inc.

Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include HomePages.com™, a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com®, a service that provides home sellers with market valuations of their current home; and JustListed.com™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.

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