SOURCE: Mortgagebot


September 05, 2012 11:30 ET

Housing Market Heating Up? Could Be, If Visits to Are Any Indication

Mortgage Applications Made Through the Mortgage-Shopping Website Have Quadrupled When Compared With the Same Period in 2011

MEQUON, WI--(Marketwire - Sep 5, 2012) - In a signal that housing and mortgage markets may be recovering nationwide, consumers have visited in record numbers in 2012. As of mid-August, applications through to purchase or refinance homes quadrupled when compared with the same period in 2011.

"We reached our millionth visit to more quickly this year than at any time in the past, and we are substantially beyond that number now," said Rick Allen, chief operating officer of Mortgage Marvel. "Visits to the site have more than doubled through mid-August, and we're especially excited about the increase in mortgage applications through our website. Our application volume has far outpaced the increase in loan closings reported by the Mortgage Bankers Association, which appear to be up about 24 percent for the first half of the year."

Consumer searches for interest rate information on more than doubled over the same period in 2011, Allen said, emphasizing that rate information is among the best available on the Internet. The website pulls rates in real time every day directly from the product and pricing databases of nearly 250 national, regional, and local banks and credit unions across the country.

"We believe there are a couple of reasons for the increased activity we're seeing," Allen said. "First, with interest rates continuing to stay low, there is more interest among consumers in purchasing or refinancing homes. Second, we redesigned our website earlier this year, and we believe consumers are becoming more familiar with us and the fact that we provide accurate, real-time mortgage rates and detailed closing fees from the lenders who work with us. Third, people also appreciate that they have access to accurate rate and closing-fee quotes without revealing personal information, which ensures that they will not receive unwanted offers from lending institutions. In a poll we recently conducted with Harris Interactive, consumers confirmed that two of our core value propositions -- consumer anonymity and the accurate, detailed disclosure of fees -- are the two most important factors to them when using a mortgage-shopping website."

About Mortgage Marvel and Mortgagebot

Mortgage Marvel ( presents free, accurate, up-to-date mortgage quotes from multiple lenders in an easy-to-understand display. It further enables borrowers to link directly to their preferred lender -- where they can complete a mortgage application and get approved with full disclosures, all in about 20 minutes or less.

Mortgage Marvel is operated by Mortgagebot LLC (, the industry-leading, Inc. 5000 company that provides the unique, award-winning PowerSite family of integrated point-of-sale (IPOS) solutions. Mortgagebot blends deep mortgage experience with innovative "cloud-computing" technology to create scalable and affordable Web sites for nearly 1,000 banks and credit unions nationwide.

Contact Information

  • For further information, contact
    Ana Tackett
    Email Contact