SOURCE: HarvestINFO

May 09, 2005 15:32 ET

Houston Chronicle Debuts Ultimate Shopping Channel Utilizing HarvestINFO's™ Marketplace Local

MASON, OH -- (MARKET WIRE) -- May 9, 2005 -- Utilizing HarvestINFO's Marketplace Local shopping solution, the Houston Chronicle has unveiled its next-generation online local shopping channel.

"Our new shopping channel has been very well received. We are very excited to be providing this 'cutting edge' ultimate local shopping marketplace to the Houston Chronicle online readers and advertisers," said Stacey Sedbrook, Director of Online Product Development at the Houston Chronicle. "With a project of this magnitude, it was wonderful to have HarvestINFO there with us every step of the way. Together, we have created the premier shopping channel in the Houston Major Metro Market and introduced a new standard for the industry."

Owned by the Hearst Corporation, the Houston Chronicle is the nation's seventh-largest daily metropolitan paper and the eighth-largest Sunday paper. The newspaper's online service, www.chron.com, is widely regarded as one of the country's top newspaper Web sites, averaging over 1.7 million page views daily.

HarvestINFO and the Houston Chronicle have created the ultimate online shopping channel by combining all retail display ads, online-only ads, real estate listings, automobile listings, classified listings, special sections and inserts, into one completely searchable database of local information. Online shoppers can now search by keyword or category from a selection of all ads, including classified text ads, ads from the newspaper and an optional advertiser inventory feed.

"The Houston Chronicle has fully embraced the many new features and functionalities of Marketplace Local, allowing www.chron.com to bring an entirely new level of value to its advertisers and consumers. It has been a privilege for HarvestINFO to work side-by-side with this industry leader in the creation of their state-of-the-art shopping channel," adds Joe Rueth, President of HarvestINFO. "This has definitely raised the bar for online local shopping and made www.chron.com the 'must see site' for the greater Houston community."

To learn how HarvestINFO's industry-acclaimed products can turn your online product into the local shopping channel in your market, contact them at 513.701.3000 x248 or sales@harvestinfo.com!

About HarvestINFO

HarvestINFO was founded in 1996 and is located in Mason, Ohio. Today, HarvestINFO serves over 400 newspapers worldwide, representing over 50 publishers. HarvestINFO provides newspapers with the #1 local/regional shopping solution for all advertisement types. To learn more about HarvestINFO, visit www.harvestinfo.com.

About the Houston Chronicle

The Houston Chronicle, the nation's seventh-largest newspaper, has evolved into a multimedia company publishing online and commercial print products, in English and Spanish, reaching specific audiences with unique delivery programs. In addition to the Houston Chronicle's 1.3 million daily readers and 1.8 million readers on Sunday, Chron.com, the Chronicle's online site, averages nearly 50 million page views and 3.8 million unique visitors each month. The Houston Chronicle is owned by the Hearst Corporation.

Contact Information

  • Contact:
    Michael Galamb
    V.P. Sales & Marketing
    HarvestINFO, Inc.
    513.701.3000 ext. 246
    513.701.3019 FAX
    mgalamb@harvestinfo.com