SOURCE: TEAM Coalition

TEAM Coalition

June 09, 2009 11:00 ET

Houston Dynamo Seek Fans to Film Public Service Announcement

Fans Who Pledge to Be Designated Drivers Become Spokespeople for Responsibility

HOUSTON, TX--(Marketwire - June 9, 2009) - Houston Dynamo fans will have an opportunity to serve as spokespeople for responsible behavior at their home game against Chivas USA on June 10th at Robertson Stadium. The Houston Dynamo, Anheuser-Busch, and TEAM Coalition are partnering to educate fans about the importance of using a designated driver, buckling up and demonstrating positive fan behavior. The message is simple: "Be a Good Sport, Always Have a Designated Driver."

Fans must first make the Responsibility Has Its Rewards (RHIR) pledge to:

--  Always have a designated driver
--  Never drive drunk
--  Always buckle up

Those fans will have the opportunity to tape their own message about responsible behavior at the game. Public Service Announcements produced from the taping will air throughout the season on the Robertson Stadium video board and on local broadcast TV. In addition, the video clips will be e-mailed to participants so their moment of fame can be shared with family and friends. Fans from across MLS who pledge and demonstrate responsible behavior have a chance to be selected as the Dynamo Designated Driver for the Season and may win a trip to the 2009 MLS Cup® at Qwest Field on November 22, 2009 if the Dynamo make it to the championship game or to the 2010 MLS All-Star Game®.

"Giving fans the opportunity to be the voice of the Responsibility Has Its Rewards campaign personalizes the 'Fans Don't Let Fans Drive Drunk' message," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is exactly what this campaign is all about, and through this program the Houston Dynamo and Anheuser-Busch are demonstrating that everyone -- including the fans -- plays an important role in alcohol management."

The designated-driver program is a key component of the responsibility initiatives that TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, stadium service providers, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports facilities -- helps coordinate with professional sports leagues including Major League Soccer (MLS), the National Basketball Association (NBA), Major League Baseball (MLB), the National Football League (NFL), and the National Hockey League (NHL).

"Tying Responsibility Has Its Rewards to our season-long Good Sport program makes for a winning combination," said Carol Clark, vice president of Corporate Social Responsibility for Anheuser-Busch. "We're pleased to work with TEAM and the other program partners to recognize fans that look out for each other and make a designated-driver part of their game plan. When it comes to preventing drunk driving, we're all part of the team."

The designated-driver program is one of several components of the alcohol management plan at Robertson Stadium. In addition, alcohol management training for the venue's employees gives them the skills to observe fan behavior and serve alcohol beverages in compliance with local laws and in a manner designed to encourage responsible consumption. Alcohol service policies are enforced to ensure only fans of legal drinking age are served alcoholic beverages. These combined efforts represent an alcohol-management plan in which the fans, arena employees, corporate sponsors and team representatives all are working toward common goals -- promoting responsible alcohol consumption, positive fan behavior and traffic safety.

"The Houston Dynamo take the issue of alcohol management seriously. Game day should be safe and enjoyable for our fans, both at the game and as they travel home after the games," said Rocky Harris, Senior Vice President for the Houston Dynamo. "We're proud that so many of our fans have chosen to demonstrate responsible behavior and embrace the Good Sport designated-driver program."

Wednesday, fans who pledge to be designated drivers will have a unique opportunity to show their dedication to the Dynamo, because responsibility really does have its rewards.

TEAM's members and supporters include Major League Soccer, the National Basketball Association, Major League Baseball, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Beer Institute, Anheuser-Busch, MillerCoors, LiveNation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Assembly Managers, and the National Highway Traffic Safety Administration.

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