SOURCE: Gateway Design

Gateway Design

January 24, 2011 08:00 ET

Houston Graphic Design Firm, Gateway Design, Creates Branding and Advertising Campaign for Innovative Fitness Company

Logo, Packaging and Advertising Materials Produced for Fitness From Home

HOUSTON, TX--(Marketwire - January 24, 2011) - Houston graphic design firm, Gateway Design, under the direction of President Connie Senter, recently produced a complete campaign for an exciting new home fitness company, Fitness From Home.

In addition to logo design, packaging and branding, Gateway Design created a full-page, four color ad for Fitness From Home. With a vibrant yellow and orange color scheme and prominent photo of company founder, Tamara Kellman, readers can learn more about this innovative new fitness program. Fitness From Home offers a convenient and effective home fitness program that inspires healthy eating and invigorating workout routines.

The ads will run in two March publications: Krave Fit Magazine and Unforgettable Wedding & Events Magazine, with copies in over 150 bridal and formal wear retailers. Both will feature a special introductory offer with a Workbook on fitness and nutrition, DVD with exercise programs and Journal for tracking fitness progress and eating habits.

"When we meet with our clients, the first intention is to listen and fully understand their goals and objectives," said Senter. "My creative director, Robert Shniderson and I were very impressed with the sincerity of Tamara Kellman and wanted to convey her passion and enthusiasm in branding Fitness From Home." 

As a start-up company Kellman and Kimberly Evans, chief operating officer, met with several firms for their branding, collateral materials and advertising.

"We had very productive meetings with Gateway Design and felt from the onset that they understood our focus conveying the key message of Fitness From Home that 'Skinny is not for everyone... Healthy is!'" said Evans. "Our collaboration began last Spring and we have been pleased with their creativity, experience and ability to meet our deadlines."

Gateway Design implemented a unique package design for the Fitness From Home kit with DVDs, workbooks and journals so that clients can customize their workouts.

About Gateway Design
Gateway Design is a premier graphic design firm located in Houston Texas. Founded by Connie Senter in 1989, Gateway Design serves a broad range of Texas and national companies their branding, marketing and logo design. Certified as a Texas HUB and the Women's Business Enterprise, Gateway Design offers website design, interactive marketing campaigns and materials including letterhead, business cards, signage, brochures, advertising and newsletters.

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