SOURCE: Dillard Local Branding, LLC

December 19, 2006 16:19 ET

Houston Internet Marketing Company DLB Is Growing

HOUSTON, TX -- (MARKET WIRE) -- December 19, 2006 -- Houston-based Internet Marketing Company, Dillard Local Branding, LLC, announced today their assignment as Internet marketing company for the following clients: Laguna Pools, Johnson Law Group, Custom Landscape & Irrigation, Steve Kyles Mortgage Brokers, and North Pole Network Television.

"Tim Dillard and DLB were the logical choice for helping our company," said Custom Landscape & Irrigation president, William R. Dittman. "They have pioneered the Non-Linear Internet Marketing strategy that gives us what we know we need in the coming years -- connectivity. We have been experiencing fast success with this program on the Internet and have pulled what used to be the staple of landscape advertising -- the yellow pages."

Dillard Local Branding has created the system of Internet connectivity called Non-Linear Internet Marketing (NLIM). It is the process of driving traffic to a targeted website without the use of traditional media or a search engine. Ironically, the default result of which is higher search engine rankings on key search engines such as Yahoo!, Google and MSN. "Our process," said DLB Senior Vice President, Mark Esposito, "is something we stumbled into with client, We learned the hard, expensive way how to move traffic around the Internet to where we wanted it to go. It's a lot of work, but it works. Best of all, our clients can see the math work right before their eyes, sometimes in real time."

DLB has been in business for 14 years, having changed its name to Dillard Local Branding 5 years ago to show the new partnership leadership headed by local advertising and marketing entrepreneur, Tim Dillard. DLB has created unusually successful programs for some of the top brands in the country that have included mall REITs such as Simon Properties and General Growth and electronics manufacturing giants such as Panasonic and Sony.

"We believe in the DLB brand plus technology formula," said Jeff Angelo, head of DLB client, Sepia Photo Promotions, one of the leading event photo companies in America. "They think out of the box right from the beginning and now that they've added their Internet division, choosing them to make us number one was a no-brainer."

DLB is owned by Tim Dillard, president and Mark Esposito, both of Houston, Texas. DLB has 12 employees based in Houston and is considered the originator of it's Non-Linear Internet Marketing program which forms the basis of their brand plus technology philosophy. "That's all there is to marketing," said Tim Dillard. "Brand is about controlling word of mouth and technology is about winning the Internet visibility battle. To do that you need only recognize that the Internet is made up of math and words -- nothing else. You then must simply know the math to own the words."

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