July 15, 2014 12:22 ET

How 500px Prime Amassed Enough Contributing Photographers to Fill Yankee Stadium in Just 4 Months

- Over 55,000 contributing photographers

- Breaks out in Travel/Tourism and Asian markets

- Introduces new subscription models

TORONTO, ONTARIO--(Marketwired - July 15, 2014) -

Editors Note: There is a photo associated with this press release.

500px now has over 55,000 photographers contributing to its rapidly growing collection of premium stock photography. The commercial licensing marketplace, dubbed 500px Prime, is a stand alone property wholly owned and operated by 500px.

55,000 contributing members is a milestone for 500px, as it's a number incumbents in the photo licensing space often tout when describing the size and diversity of their asset collections. Whereas these competitors often took more than a decade to achieve this following, 500px Prime was able to do it in less than four months after launch.

This was possible thanks to their community of photographers already using 500px, who provide 500px Prime with a global collection of images.

"We've noticed substantial traction in a number of vertices, most impressive so far has been the global travel and tourism industry. In a few short months we've emerged as the best option to find beautiful photography from around the world in one place" said Dustin Plett, VP Business Development at 500px. "500px's international presence has helped in other ways as well. Sales in Asia, typically a hard market for stock photo companies to enter, have grown more rapidly than expected thanks to the existing 500px presence there."

The worldwide reach of the 500px community is not the only advantage 500px Prime has when looking to attract top talent.

"One of the reasons we've been able to attract 55,000 photographers and their premium images so quickly is our royalty structure. We give 70% of all sales revenue to the photographers. This has allowed us to build a marketplace that appeals to photographers and buyers" said Nuno Silva, Director of Content at 500px.

New Subscription Models

Responding to demand from creatives, marketers, publishers, and designers, 500px Prime has now introduced yearly subscriptions. Volume discounts, access to creative and photo research services, and access to the entire 500px talent pool are making these subscription plans an easy sell.

"We've been privately selling subscriptions since before we launched. We wanted to make sure that we had enough information and understood the market well enough to go out with packages our customers would respond well to," said Mr. Plett.

Continuing with their photographers first mentality, 500px has decided to calculate royalties before these discounts, unlike other agencies, which ask photographers to bare the burden of these types of sales promotions.

About 500px Prime

500px Prime is the first commercial licensing marketplace that finds you inspiring and authentic imagery targeted to your specified audience through data-driven discovery.

With over 4 million professional photographers worldwide, 37 million inspiring, data-backed photos, and dedicated research teams, 500px Prime is committed to helping creatives find and license the perfect image.

The new subscriptions can be found at http://prime.500px.com/pricing.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140715-SS800.png.

Contact Information


View Website