SOURCE: Brad's Deals

Brad's Deals

October 30, 2014 07:00 ET

How Black Friday Overtook Thanksgiving (Graphic From Brad's Deals)

CHICAGO, IL--(Marketwired - October 30, 2014) - Black Friday store hours have gotten progressively earlier every year since 2007, and that trend will continue this year, according to a chart compiled by Brad's Deals, the deal curators that post the best deals from across the web every day.

See the chart at

Back in 2007, the average opening time for major retailers was 5:16 a.m. on Black Friday morning. By 2012, the Thanksgiving Day barrier was broken as the average open time hit 11:30 p.m. on Thursday. Last year saw a sizable jump to 7:05 p.m. on Thursday, and this year is shaping up to be even earlier.

One major retailer has already confirmed they'll open earlier than last year: Macy's will open its doors at 6 p.m. on Thanksgiving, up from 8 p.m. last year.

"We weren't surprised by the Macy's news, and we fully expect the other big players to go earlier," said Brad Wilson, CEO and founder of Brad's Deals. "Given the recent trend, we predict Walmart will start its Black Friday sale around 8 a.m. on Thanksgiving morning."

The graphic released by Brad's Deals, which can be seen below, analyzes store opening times from Walmart, Target, Best Buy, Macy's, Staples, Toys R Us, and Kohl's.

Interestingly, Toys R Us has led the charge of opening early, as it was the first major store to open on Thanksgiving. Walmart has been particularly aggressive in its Black Friday campaigning -- the retail giant vowed to "win Black Friday" in 2013 and can be expected to express a similar sentiment this year. Given their Black Friday track record, an 8 a.m. sale start time for Walmart is within the realm of possibility.

About Brad's Deals

At Brad's Deals, our experts curate a guide to the best deals on the internet, featuring everything from designer shoe sales to credit card hacks to in-store coupons. We act as a consumer advocate, thoroughly researching every deal we post. And one more thing that's pretty important: Brad's Deals doesn't actually sell anything. Instead, we provide a free service that tells you exactly where to find the best price on just about everything. We also stay on top of holiday shopping trends at and

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