Open Minds

June 20, 2016 13:50 ET

How Can Integrated Primary Behavioral Health Practices Work in California? Cherokee Health Systems, Tarzana Treatment Centers & Jefferson Center for Mental Health Join OPEN MINDS for Special Town Hall in San Diego

GETTYSBURG, PA--(Marketwired - June 20, 2016) - New business models for sustainability are the focal point for many organizations operating in California's evolving health and human service market. For innovative leaders willing to 'reinvent' their organizations, Integrated Primary Behavioral Health Practices may be the future. While the model has demonstrated success across the country, executives want to know, what will it take to make it work in California? Ken Bachrach, Ph.D., Clinical Director, Tarzana Treatment Centers, Daniel Fishbein, Ph.D., Vice President, Corporate Business Development, Jefferson Center for Mental Health, and Dennis Freeman, Ph.D., Chief Executive Officer, Cherokee Health Systems aim to answer this question for over 300 industry executives during a special town hall session at the upcoming OPEN MINDS California Management Best Practices Institute. "How Do You Develop & Manage An Integrated Primary Behavioral Health Practice: Lessons Learned From Executives Who Are Making It Work" will kick off the second day of this California-focused event taking place on August 24-25, 2016 at the Marriott Mission Valley Hotel in San Diego, California.

"In a market that is evolving as quickly as California's, organizations need to be proactive about reinventing their business models for sustainability," explains Monica E. Oss, OPEN MINDS Chief Executive Officer. "With an emphasis on growth and innovation, Cherokee, Tarzana, and Jefferson Center have created the blueprint for successful organizational reinvention using the Integrated Primary Behavioral Health Practice model. We're excited to collaborate with them at our California institute and I look forward to what is sure to be a very informative town hall."

Powered by OPEN MINDS' expertise in industry trends and best practices, this highly acclaimed program is designed to help executives prepare their organizations for the system challenges facing the health and human service market and give organizations all the tools they need to develop a sustainable business model, built for long-term success. This year's institute is focused on providing the business best practices executives need to reinvent their organization for success during a time of system transformation.

Discounted registration for The 2016 OPEN MINDS California Management Best Practices Institute are available through July 11, 2016. Seating is limited, and registrations will be sold on a first-come, first-serve basis. Additional information about this year's event, including the full agenda, can be found online at:

Additional Faculty Information:

Ken Bachrach, Ph.D. has been Clinical Director of Tarzana Treatment Centers since 1987. A licensed Psychologist with over 30 years of experience in the assessment and treatment of individuals with mental health and co-occurring substance use disorders, Dr. Bachrach oversees the APA-accredited doctoral internship program in Professional Psychology. He coordinates TTC's clinical research activities and serves as the site Principal Investigator for the National Institute of Drug Abuse's (NIDA) Clinical Trials Network (CTN). Dr. Bachrach played an instrumental role in TTC obtaining Joint Commission accreditation in 1987, and continues to play a leading role in maintaining accreditation ever since that time. Dr. Bachrach's current interests include the use of medications in addiction treatment, the use of motivational counseling approaches to engage patients, and the integration of mental health and addiction treatment services with primary care as part of health care reform.

In his current role at Jefferson Center for Mental Health, Dr. Fishbein has launched successful programs to expand services to commercial insurance, and a rapidly growing program that places therapists in private medical practices in the community. Prior to his current role, he spent 16 years in managed behavioral health. He helped American Biodyne grow from a small start up, then helped lead Merit Behavioral Care and Magellan Health in various roles in the corporate clinical departments. Dr. Fishbein spent his early career in direct clinical practice, including working in integrated care at the Medical Psychology department at the Community Hospitals of Indianapolis.

Dr. Freeman has served as Chief Executive Officer at Cherokee Health Systems, a community-based provider of integrated primary care and behavioral health services in East Tennessee, for 38 years. Cherokee Health Systems is both a Community Mental Health Center and a Federally Qualified Health Center. Dr. Freeman's professional interests include health services development and management, preservation of the safety net, managed care, population based care and the blending of behavioral health and primary care services. Along with his colleagues at Cherokee, he has provided training and consultation to numerous organizations across the country on the integration of behavioral health care and primary care.

OPEN MINDS is a national market intelligence firm specializing in the sectors of the health and human service industry serving individuals with complex support needs: mental health; addiction treatment; children and family services; intellectual and developmental disabilities; chronic disease management; long term care; social services; correctional health care, reentry and diversion; and juvenile justice.

Founded in 1987 and based in Gettysburg, Pennsylvania, the 75+ associates believe by providing the latest market intelligence and management best practices to organizations serving the health and social support needs of the most vulnerable consumers, those organizations will be better able to provide efficient and effective services. Learn more at

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