SOURCE: Living Better at 50+

Living Better at 50+

June 12, 2012 16:00 ET

How Do You Define Beauty? Living Better at 50+ Holds Video Contest for Boomer Women

LOS ANGELES, CA--(Marketwire - Jun 12, 2012) - "How Do You Define Beauty?" is a question boomer women can answer in a video contest held by LivingBetterat50+ (LB50), a lifestyle company created to produce and provide products, services, content and events that encourage women to live better at 50 plus. Prizes include tickets to the LB50 2012 conference and fashion show, "The Essence of a Woman," in Beverly Hills, Calif., and copies of "Menopause Makeover-The Ultimate Guide to Taking Control of Your Health and Beauty During Menopause," written by Staness Joneko and Dr. Wendy Klein and more.

"In a world that is highly focused on women in their twenties and thirties, LB50 provides content that touches the lives of baby boomer women daily," says Carol Doyel, who founded LB50 in 2011, who recognized the opportunity to create a lifestyle company for boomer women. "The video contest gives boomer women the opportunity to express what beauty means to them and how the meaning of beauty evolves over time."

To enter, submit a video on "How do you define beauty?" before July 5. Voting takes place through Facebook, Twitter, and email. The video with the most votes wins the grand prize:

  • two tickets to the LB50 "The Essence of a Woman" conference and fashion show taking place on October 13 in Beverly Hills, Calif.;

  • a copy of the "Menopause Makeover-The Ultimate Guide to Taking Control of Your Health and Beauty During Menopause";

  • and a one-hour phone consultation with Staness Jonekos to help start a total menopause makeover in just 12 weeks.

In addition, the creators of the 10 most popular videos will receive copies of "Menopause Makeover".

Making any life transition easier is one of the goals of LB50, which has over 500 contributors that cover topics from health to wealth and write for publications such as The Huffington Post, Entrepreneur, and Money Magazine.

"Our web site is filled with inspiring stories of women who are reinventing themselves," says Doyel. "We believe that your story shouldn't end at 50, 55 or 75, but it can be a season of new beginnings."

For more information on the "How Do You Define Beauty?" video contest and LB50, visit

Contact Information

  • Media Contact:
    Lisa Elia PR
    phone: 310-479-0216
    email: Email Contact