SOURCE: Conduit

August 13, 2008 08:04 ET

How Do You Drive Offline Revenue With Online Services? Build a Conduit.

Golden Tee Golf Builds a Player Community Toolbar Using the Conduit Platform

SAN FRANCISCO, CA--(Marketwire - August 13, 2008) - Conduit, a leading provider of website syndication solutions for web publishers, and Incredible Technologies, creators of Golden Tee Golf, the most successful coin-operated video game in history, today introduced the Conduit-powered Golden Tee Community Toolbar to support the Golden Tee Golf brand.

Golden Tee LIVE allows gamers to compete in live tournaments against other video golfers around the globe through a wireless connection. "Linking players around the world in real-time video golf tournaments creates an environment of competition that is unique to Golden Tee," said Scott Morrison, VP of marketing at Incredible Technologies. "But it is also important for us to connect with our players when they are away from our games. Conduit's toolbar bridges that gap."

Incredible Technologies gathers game statistics and feeds the information to the Golden Tee site. This information is instantly made available via the Golden Tee Community Toolbar, which allows players to monitor tournament play, check their ranking, stats and winnings and receive important gaming updates, regardless of where they are on the Web. It also connects players to the growing Golden Tee community, by pushing messages from the GT Forums to fans' browsers.

"The Golden Tee Community Toolbar was the missing link for Golden Tee's branding strategy. We love this tool because it helps us increase interaction with our customers and gives our brand persistent face time in the browser," continued Morrison.

"Incredible Technologies understands that the key to their continued success is finding new ways to connect with their fans when they are away from the game," said Ronen Shilo, CEO of Conduit. "In order to increase offline revenues with live tournament play they needed to be able to provide up to the minute information that can only be managed with an always-on and flexible tool like the Golden Tee Community Toolbar. The flexibility to add any application or content to our solution makes it a powerful tool for companies like ITS."

For companies interested in growing offline revenue with online branding and communication tools, go to www.conduit.com. Conduit's easy-to-use platform is available free of charge. The community toolbar is a safe browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux.

About Golden Tee Golf

Golden Tee Golf is the most successful coin-operated video game in history with over 100,000 machines on location in bars and pubs around the world. Since its inception in 1989 over 1 billion games of Golden Tee have been played -- generating nearly $3 billion in earnings.

Incredible Technologies will celebrate Golden Tee's 20th anniversary this fall with the release of Golden Tee LIVE 2009. For more information visit the Golden Tee website at www.goldentee.com.

About Incredible Technologies

Arlington Heights, Illinois based Incredible Technologies is the largest manufacturer of coin-operated video games in the United States. Along with its flagship video golf series, Golden Tee Golf, its stable of award-winning games includes Silver Strike Bowling and their newest sensation, Target Toss Pro: BAGS. For more information visit the Incredible Technologies websites at www.itsgames.com, www.goldentee.com, www.silverstrikebowling.com, and www.targettosspro.com.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.

Contact Information

  • Press Contacts:

    Lisa Dilg
    PerkettPR for Conduit
    313.399.0892
    Email Contact

    Gary Colabuono
    Incredible Technologies
    847.870.7027 x 192
    Email Contact