SOURCE: Extreme Advantage

Extreme Advantage

April 01, 2016 10:16 ET

How Extreme Advantage's Brandon Horton Fought for the Future

RIVERSIDE, CA--(Marketwired - Apr 1, 2016) - There aren't many stories that compare with the amazing epic that lead Market Manager, Brandon Horton, to success as an entrepreneur. Four years ago, Horton, a veteran of the United States Navy, was a struggling entrepreneur without even a roof to call his own. Flash forward to today and you will see him as a successful business owner, running a profitable marketing agency out of Riverside, CA and building a future for his company, employees, and family. Horton recently sat down and shared his story and his hopes for the future of Extreme Advantage.

As a manager, Horton has been through it all. After leaving high school, he enlisted in the U.S. Navy for a chance to see the world and serve his country. When asked about his time in the military, Horton asserted, "Being in the military teaches you how to do the right thing. You can't just do everything your way. You have to go with the system." Having learned the value of integrity and team work from his time as a soldier, Horton pursued several different career opportunities from sales to being a Finance Manager for seven years.

When asked what had initially attracted him to marketing with Extreme Advantage, Horton was adamant about how impressed he was, and is, with the company's internal growth policies. He asserted, "Everything we do is based on performance. In the car business, growth is all about who you know. In our company, I got promoted based on me and my results -- not because of how long I had been there or how well I knew the managers." As a company that only promotes from within, all managers at Extreme Advantage have to start at the bottom and work their way to the top through the company's management training program.

Horton began his journey as a Market Manager with Extreme Advantage in Menifee, CA on October 12, 2012 and expanded the business to Riverside by March 2013. He described the move, stating, "Riverside is a centralized location which has really helped us to grow. When we made the move, Extreme Advantage went from three retail partners to six, and employees have since been able to work with fifteen locations around the Riverside area." Having pushed the company to such rapid expansion, Horton affirmed, "When I was in the car business, it took seven years for me to get where I wanted to be. Through the management training program at Extreme Advantage, Horton was able to meet his goal of becoming a manager in under a year.

On November 7, 2015, Extreme Advantage made the move from clientele in the satellite industry and now specializes in direct marketing campaigns for clients in the cellular and communications industries. As in-store marketing representatives working with fortune 500 retail partners to promote clients' brands, employees at Extreme Advantage works to create positive brands, community awareness, and customer acquisitions for their clients in the Riverside area. When discussing the company's success rate, Horton shared his personal drive to succeed for his family. He stated, "The ability to provide for my family the way I would like to drives me. I have 3-kids, 3-step-kids, and a grandbaby now. I was homeless before I got my job here. This job took me from nothing to having a paid-off house, car, and successful offices."

For a company like Extreme Advantage, the key to success as an organization starts with the people you have on your team who are ready to stand up and earn their way to the post. Managers, like Horton, have put their all into making Extreme Advantage successful because of the time and energy invested into them. When asked to describe his experience, Horton simply stated, "Extreme Advantage saved my life. A lot of people don't understand that and my background. I honestly would not be where I am today without this job opportunity."

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