SOURCE: Huddle House

Huddle House

April 22, 2014 08:06 ET

How Huddle House Franchise Is Cashing In on Comfort Food

Huddle House CEO Michael Abt Tells Bloomberg TV That Franchise Owners Know Customer Cravings Drive Business

SANDY SPRINGS, GA--(Marketwired - Apr 22, 2014) - Bloomberg TV's "Taking Stock" recently aired a segment featuring an interview with Huddle House CEO Michael Abt, who told interviewer Pimm Fox why the Huddle House franchise brand is on an upswing.

During the interview, Abt talked about the Huddle House "Any Meal. Any Time." motto of serving whatever customers want around the clock, because most Huddle House franchises are open 24 hours a day. He also talked about how Huddle House is attracting new franchise owners.

"Most of our franchise partners have business experience," Abt told Fox. "Not all of them have restaurant experience. Most of them have a passion for people and a passion for food."

Huddle House franchise partners tend to live in the areas where Huddle House already has restaurants, Abt said, although he noted that the brand recently signed deals to expand into Long Island and New Jersey and is actively seeking franchise partners across the U.S.

When asked about his personal favorites on the menu, Abt mentioned a couple of his old stand-bys, the Philly Cheese Steak Omelet and a golden waffle, as well as a new go-to: a burger with mushrooms, Swiss cheese and onions, part of Huddle House's new Bold Burger line.

Abt said Huddle House is constantly updating its menu while retaining classic items that customers love. "We try to keep things fresh; we're developing new products all the time," he said. "We have a great chef, and we do some work with some outside culinary services to help us, as well."

The short interview segment recapped some Huddle House stats: The family-dining franchise chain has been in business for 50 years and was founded in Decatur, GA; they currently have 400-plus stores in 21 states; and there are 178 franchise partners -- a number that continues to grow.

For more information, visit: huddlehousefranchising.com.

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