SOURCE: C-Suite TV

C-Suite TV

September 23, 2014 09:28 ET

How Social Media Can Make or Break Companies Explored on C-Suite TV's MYOB

NEW YORK, NY--(Marketwired - Sep 23, 2014) - In the latest episode of the online TV program MYOB (Mind Your Own Business), host Jeffrey Hayzlett explores how social media can make or break a business in an interview with social media pioneer Peter Friedman. A former vice-president of Apple's Internet Services Division, Friedman is the Chairman and CEO of the social content marketing agency LiveWorld, which includes Walmart, Pfizer, Bank of America, Johnson & Johnson and Wells Fargo on its impressive client roster. The episode airs starting Tuesday, Sept. 23, 2014 on C-Suite TV, the on-demand video network created by Hayzlett to inform and engage top-tier business executives and anyone else who aspires to join their ranks.

Friedman is a noted public speaker, writer and photographer who recently underscored his social media thought-leadership status with the publication of his book, The CMO's Social Media Handbook.

In the free-flowing discussion taped at the C-Suite Network Conference in Dallas last May, Friedman reveals:

  • What it takes to take-on the voice of a client like Walmart
  • Why a company's social media presence should be like an online party
  • How companies can extend social media's deep emotional culture into valuable communities
  • How customers actually experience brands (and it's not through the company's message)
  • How social media is revitalizing relationship marketing, making it a requirement, not an option, for company success
  • How social communities enable brands to work with customers to create value for both

"My whole life is about enabling people to create value together that they couldn't create separately," Friedman said. "That translates into a company and a cultural model we call 'collaborative velocity' -- how do you move the ball down the field, how do you get everyone into alignment, how you get everyone involved."

On MYOB, former Fortune 100 CMO Jeffrey Hayzlett uses his straight-shooting, common-sense interview style to give viewers insider access to valuable C-Suite insights. MYOB features interviews with the executives and thought leaders who are setting trends and making vital decisions in today's business world, such as LiveWorld's Peter Friedman.

"Peter Friedman is a legend in social media circles so we're thrilled to bring his voice into our C-Suite conversation," Hayzlett said. "C-Suite leaders and their companies ignore his social media thought leadership at their peril. He has his fingers on the pulse of the digital world and knows how to surround brands with online communities that create value."

MYOB premiered in July as the first show on C-Suite TV, an online television network founded by Hayzlett and C-Suite Network. All episodes of MYOB can be seen on C-Suite TV, part of the C-Suite Network.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors, and celebrities providing news and information for business leaders. C-Suite TV is the go-to resource for the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, MYOB (Mind Your Own Business) and Best Seller TV with more shows to come. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show MYOB (Mind Your Own Business) on C-Suite TV. Hayzlett is a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or email.

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