Euromonitor International Ltd

Euromonitor International Ltd

June 10, 2014 11:31 ET

How the FIFA 2014 World Cup Impact Brazil's Long Term Market Growth

CHICAGO, ILLINOIS--(Marketwired - June 10, 2014) - Market Research Company Euromonitor International released today an e-book titled, "Brazil's Business and Consumer Environment: Future Growth, City Profiles and the Impact of the 2014 World Cup" focused on Brazil and its business environment.

As the World Cup approaches, Brazil has seen forecasted increases in jobs, foodservice sales and tourism. Over 3.63 million jobs have been created to support business demand, foodservice sales are expected to grow 5.9% and international arrivals are expected to increase by 10.1% to total 6.5 million in 2014.

However, many businesses are interested in tapping into Brazil's consumer market beyond the World Cup. According to Euromonitor International forecasts, Brazil will become the world's fifth largest consumer market in 2023, with total consumer expenditure reaching US $2.7 trillion in 2030.

Leading the long-term expansion of the Brazilian market is the rapid growth of the middle class, predominant urban population and the Brazilian consumer's tendency to enjoy a high level of discretionary spending. Brazilian consumers prefer to live in the present, spending larger sums of money across all categories and therefore are more willing to take up loans and credit for their purchases.

"Brazil is a lucrative business market for companies to target, and not just because of the current impact of the World Cup," said Euromonitor International's Sao Paulo Country Manager, Marcel Motta. "However, to have a significant long-term impact on the market, businesses must understand the country's economics, lifestyle and cities. Our e-book helps businesses get a glimpse into what makes Brazil unique and offers insight on the country's business performance."

To download a complimentary copy of our e-book, please visit:

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Sao Paulo, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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