European CEO

July 29, 2014 08:00 ET

How to Be a CEO in the Digital Age

LONDON, ENGLAND--(Marketwired - July 29, 2014) - Although social media is so often abused by the general public, it's dangerously underutilised by those in positions of power. CEO is no longer the isolated position it has been in years passed, now that cooperation and transparency have emerged as two crucial qualities for chief executives working in the digital age.

The new Autumn issue of European CEO looks at how chief executives are failing to engage with social media or recognise sites like Twitter for what they are - unrivalled weapons for brand promotion. "Like it or not, the duties of a CEO aren't limited to what goes on in the boardroom. Taking that job means entering into a committed relationship with a company's bottom line, and it means always putting the welfare of that business above all else," reads the European CEO report.

With a quarter of the world's population plugged into social media of some sort or another, the platform offers an opportunity for CEOs to connect, and an opportunity that is all too often overlooked by those fixated on an outdated way of doing business. The European CEO report delves into the advantages social media affords CEOs and pours over the names that have best understood - and misunderstood - the platform.

The new autumn issue of European CEO also looks at a number of issues facing chief executives today, whether it be the merits of employing a dual-CEO system or the under-representation of women in sport.

For an insight into the challenges for executives today and a look at some of the region's biggest business, management, finance and culture stories, see the new Autumn issue of European CEO, available to read online and in print now.

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Contact Information

  • For further media information contact:
    European CEO
    Matthew Timms
    Editorial Department
    +44 (0)20 7553 4177