February 22, 2010 10:08 ET

How to Develop and Implement Green Billing

ROCKVILLE, MD--(Marketwire - February 22, 2010) - has announced the addition of Javelin Strategy & Research's new report "Green Billing 2010: How to Turn Off More Paper Statements as Consumer Attitudes and Alerts Technologies Change," to their collection of E-Financial Services market reports. For more information, visit

The importance of environmental issues has only grown since Javelin published what we believe is the nation's first research report on green banking in 2003. In short, there is a Green Dividend -- and it is taking on increased significance during the recession and banking meltdown as banks, credit unions, billers and vendors search for ways to persuade consumers to convert from paper statements to online statements. The good news is that billers in three key industries have achieved remarkable results from their efforts to "turn off'' paper statements. On the other hand, the large majority of consumers still receive paper statements, costing billers billions of dollars annually in postage and paper alone. This report tracks the influence of environmental issues since 2005, outlines what will motivate consumers to view more bills online and switch to electronic statements, measures adoption of estatements in 14 industries, examines the characteristics of green-minded consumers and identifies key market segments to target first, and examines the return on investment from turning off paper statements.

Topics covered in the report include...

  • What marketing messages pack the biggest punch when it comes to persuading customers to turn off paper statements?
  • Is the power of green marketing starting to brown out?
  • Which billers are most successful at turning off paper statements?
  • Which customers are most likely to turn off paper statements?
  • What is the return on investment from "suppressing" paper statements?
  • Is there a relationship between payment channel, paper turn-off and payment method?

For more information visit

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