SOURCE: Pet Ecology Brands, Inc.

April 19, 2006 07:07 ET

How to Green Your Cat's Litter Box for Earth Day

DALLAS, TX -- (MARKET WIRE) -- April 19, 2006 -- Since its inception on April 22, 1970, Earth Day has created an opportunity to educate ourselves about our impact on our environment, and for the nation's 69 million households that own pets, this also means learning how to reduce our animals' ecological footprints. One of the best ways for cat owners to green their cat's lifestyle is by choosing Pet Ecology Brands, Inc.'s (OTC: PECB) Earth-friendly, biodegradable Scientific Professional™ Cat Litter with Feline Lower Urinary Tract Disease (FLUTD) Sickness Indicator, which is formulated to protect your cat's health and the Earth's health, too.

Traditional clay based cat litter gets buried in the gigantic human litter box that we call landfills. Clay isn't biodegradable and doesn't break down, which creates a huge impact on a resource that's already strained. In fact, clay based litters are approximately 50% more burdensome than disposable diapers on landfill resources. When a special clay mineral called Sodium Bentonite is added as a clumping agent, it can swell to up to 15 times its original volume, filling landfills up even more rapidly.

Pet Ecology Brands, Inc. Scientific Professional™ Cat Litter spares landfills because its natural mineral components are biodegradable. The environmentally sound, non-toxic litter contains no Sodium Bentonite yet clumps beautifully and is scoopable. Offering superior odor control, it's even safe to flush in sewer and septic systems for easy litter box cleanup. It also contains a natural lightweight feature, whereby 3 lbs does the work of 21 lbs of clay based products.

Unique to the cat litter category because of its patented Sickness Indicator for Feline Lower Urinary Tract Disease (FLUTD), Scientific Professional™ Cat Litter is designed to alert cat owners of possible FLUTDs and to assist them in determining how serious the problem may be. The unprecedented technology works on a pH reading system that indicates for high pH, one of the condition's major warning signs according to Merck's Veterinary Manual. The litter changes colors, turning pale pink to magenta to indicate a potential urinary tract infection and the level of alkalinity in the cat's urine. FLUTDs are the number one reason for feline veterinary visits and can become severe, even causing permanent damage and death if not detected early. For more information regarding Feline Lower Urinary Tract Disease, please visit www.petecology.com.

Pet Ecology Brands, Inc. (OTC: PECB) -- www.petecology.com -- is based in Dallas, Texas, and is committed to creating health-driven products that contribute to the well being of pets, their people and our environment. Viewed as a trendsetter in the industry, the Company recently launched K-9 Fat Free Dog Treats™, the pet industry's first 'fat free' treat, to help combat canine obesity. Its innovative products are designed with pet health and owner convenience in mind, and are distributed in the US and Canada through specialty pet retailers and veterinary clinics.

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