SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 24, 2011 14:29 ET

How to Handle Gotcha Journalist Interviews With Total Confidence

Bulldog Reporter's PR University Presents a New Webinar

OAKLAND, CA--(Marketwire - February 24, 2011) - Gotcha journalism is alive and well. In fact, in today's cyber-connected world, all it takes is a computer and an Internet connection to become a crusading "investigative" journalist. Bottom line: There are more "gotcha" journalists than ever!

But getting a "gotcha" email or phone call -- or ominous "Google Alert" -- doesn't need to end in a reputation disaster. In fact, once PR pros understand how "attack" journalists really operate, you can anticipate their traps and tactics ... you can even use the opportunity to turn the tables and score coverage for the messages you want to disseminate. Learn all this and more by attending this all new webinar titled: "How to Handle Gotcha Journalist Interviews with Total Confidence."

Don't wait until a self-righteous, glory-starved reporter is on your doorstep. Join PR University for an attack-journalism survival boot camp with media relations veterans who will share their proven techniques for protecting yourself in that career-defining situation. PR pros will come away armed with the latest information on the tactics, tendencies and tricks of investigative journalists, and how to protect their company or client's reputation from them.

This exclusive PR University webinar takes place on Thursday, March 10, at 1PM EST (noon CST; 11AM MST; 10AM PST).


Jeff Crilley, President, Real News PR (former Fox News reporter)

Brad Phillips, President, Phillips Media Relations (blogger, "Mr. Media Training")

Jeff Ansell, Media and Crisis Communications Adviser, Jeff Ansell & Associates (former investigative reporter and talk show host, MIT-Harvard instructor, "Dealing with an Angry Public")

Eric Bergman, ABC, APR, MC; Founder, (author, "Media Training with Excellence: A Balanced Approach")

What PR Pros will Learn:

-- The latest techniques and tactics of investigative journalists -- and how to prepare for them

-- What information PR pros should be prepared to provide -- and what they can safely say "no comment" to?

-- The many ways a reporter will ask a probing question, and how to stand their ground

-- How to prepare their top spokespeople to face the press so that they come across as honest and credible

-- Which hot-button issues and words jump out at investigative journalists and scream "gotcha!"

-- How investigative journalists use the Web to mine for information -- and how to find out what's out there about their client or company

-- What PR pros must do in the first 24 hours of a "gotcha" situation to establish their credibility -- and the common credibility-killing mistakes

-- What to do after the story runs -- the best advice for surviving the aftermath of a potentially damaging story

-- New Web 2.0 Rules: How to use Facebook, Twitter, blogs and other instant communications as their secret weapons in turning back a "gotcha" journalist attack

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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